The Power of Plastics! Green – Smart – Responsible

K 2025 motto and key topics:

The Power of Plastics! Green – Smart – Responsible

“The Power of Plastics!” underscores the indisputable role that plastics play in various sectors of industry, ranging from medical device technology and automotive to packaging solutions. Plastics are an indispensable component of many industries, make a significant contribution to innovations and progress and are essential to designing a sustainable future. “Green – Smart – Responsible” is synonymous with the sector’s commitment to act sustainably, smartly, and responsibly in plastics production and handling.

• Shaping the circular economy: The sector is increasingly based on a sustainable circular economy that promotes the re-use, recycling, and reduction of plastic waste.

• Embracing digitalisation: The companies operating in the plastics and rubber industry are aware of the transformative power of digitalisation and employ more and more digital technologies to boost the efficiency of their machines and products and to drive innovations.

• Caring about people: The sector is aware of its social responsibility to protect the environment. Responsible handling of resources is in focus here. At the same time, the sector increasingly promotes young talents and creates future prospects for young professionals in the plastics and rubber industry.

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