TÜV SÜD: What Do Consumers Think Of When They See “Organic”?

Thursday, November 17th, 2016 | 1126 Views

Not all consumers understand the term, and associate it more with the type and manner of production processes rather than compliance with specific thresholds, reports the testing, certification, inspection and training provider.

Organic foods are selling better than ever before. In 2015, the sales they generated in Germany rose by roughly 11 percent compared to the previous year. However, implementation of the European Union (EU) regulation on organic production differs widely between the individual EU Member States. Given this, the EU plans to adopt a new organic production and labelling regulation.

But what do consumers actually associate with the word “organic” on food packaging? TÜV SÜD’s current survey provides information.

Not all consumers attribute the same characteristics to the word “organic” on food packaging. According to the survey, one-fifth of consumers think that the word is not linked to clear criteria. Most consumers associate the word “organic” with lower use of herbicides, pesticides and veterinary medicinal products in food production. Some consumers envisage traditional forms of plant cultivation or animal husbandry when they see the “organic” label.

In contrast, 13 percent of those surveyed associate the word with less environmental pollution, and 11 percent think of special legal residue thresholds which the organic product must comply with. According to the results of the survey, consumers tend to associate the word “organic” more with the type and manner of production processes than with compliance with specific thresholds.

There’s Organic, And Organic

Implementation of the present EU Organic Production Regulation, which dates back to 1992, differs widely between the Member States. These differences include numerous exceptions from production requirements, such as the supply of farms with feed and seeds.

So far, organic production has been defined as a process which stands for sustainable farming with precise local rules and annual checks. The specific thresholds for non-authorised substances included in the original draft of 2014 would have changed the definition of the term “organic”, placing a much greater focus on product characteristics.

“Compliance with residue thresholds for food does not demonstrate compliance with the requirements of the Organic Production Regulation concerning the food production process. However, this is very important to consumers,” said Dr Andreas Daxenberger, food expert at TÜV SÜD, referencing the results of the current survey.

State Of The Negotiations

After renewed negotiations in June 2015, the draft of the regulation was revised once again in response to numerous objections. Within the scope of this revision, the EU decided not to introduce residue thresholds for non-authorised substances. However, the special requirements for checks of organic production and compliance with the production standards will be retained.

In addition, annual on-site inspections will be prescribed for organic farms. The new draft of the regulation also includes new practice-focused transition and production requirements for organic farms. The negotiations of this compromise proposal are scheduled to be completed by late 2016. After that, the EU Parliament and the EU Council will have to decide on this proposal.