The GrowHub Announces Appointment Of HRH Prince Abdul Qawi Of Brunei And Paddi Creevey To Board Of Advisors
Wednesday, June 8th, 2022 | 778 Views
The GrowHub, Asia Pacific’s only complete farm-to-table solution, announced today that Royal Highness (HRH) Prince Abdul Qawi of Brunei and Paddi Creevey OAM, ex-Chair of the Peel development commission have joined its board of advisors.
HRH Prince Qawi will be advising The GrowHub on its expansion into Southeast Asia, Western Australia, and in development of technology to aid in food sustainability, traceability, and carbon offsets.
HRH Prince Qawi also lends his expertise in Halal certification to the company, a key marker in The GrowHub’s strategy with the global Halal food market projected to grow at an estimated 17% CAGR from 2022 to 2022 and reach a value of about $3 trillion by 2026.
Paddi Creevey is the former Mayor of the City of Mandurah and the ex-Chair of the Peel Development Commission, responsible for the overall economic development of the Peel region of Western Australia. In her capacity, Creevey will help to ensure a smooth integration between The GrowHub’s operations in FIPWA and other stakeholders in the region. With her vast experience and deep local knowledge, Paddi will be instrumental in guiding The GrowHub as it seeks to bring more producers for exports and attract technologies into the GrowHub Innovation Centre.
Lester Chan, CEO of The GrowHub said, “We are delighted to have HRH Prince Qawi and Paddi join us as strategic advisors. Their vast combined experience will help us accelerate and reach our goal of meeting Asia’s rising demand for quality, traceable food, faster.” The move will provide The GrowHub access to strategic business networks in the region, where it currently operates under an exclusive partnership with FIPWA.
The GrowHub is also building a food innovation centre slated to open in the third quarter of 2022 to incubate and accelerate Australian and Singaporean agri-food technology companies. The ambition of this partnership is to transform Western Australia into Southeast Asia’s breadbasket through the management and operation of over 42,000 hectares of farmland, an area equivalent to over half the size of Singapore.
“The challenge caused by counterfeit food is global in nature and causes a huge detrimental impact on local communities and economies. Beyond the financial downsides, it is particularly concerning as it poses a health risk to the people who consume them. Increasingly, consumers are seeking provenance of their food and food traceability is important to establish consumer confidence in the brand,” said HRH Prince Qawi. “The GrowHub’s blockchain technology allows us to do just that and trace the farm-to-fork approach. Additionally, it has also received the endorsement from the Western Australian government and these standards fuel my confidence that The GrowHub’s sustainable and innovation-focused framework will benefit the local communities in Southeast Asia,” he added.
Paddi Creevey, The GrowHub Board of Advisor said “It is a privilege to be involved in The Growhub’s commitment to the Western Australian Food Innovation Precinct, it is a game changer for the Peel Region and WA. It enables our producers of premium products to contribute to the many markets Grow Hub Innovation Company has developed to ensure that quality food is available to meet increasing demand. The vision, commitment and innovation of The Grow Hub links local producers with international markets seeking quality products with a strategic export partner. This exciting development will only continue to grow as new technologies contribute to this important farm to table initiative”.
The GrowHub is focused on utilising technology to solve the increase in demand for food caused by the surge in global population, a challenge exacerbated by climate change which will see crop yields decline by 25% by 2050 as estimated by United Nations’ Intergovernmental Panel on Climate Change (IPCC).
About The GrowHub
The GrowHub Innovations Company (www.TheGrowHub.co) is a Food and Agritech company from Singapore, with an exclusive commercial partnership with Food Innovation Precinct Western Australia (FIPWA). Currently in eight markets across Australia and Asia Pacific, The GrowHub offers access to trusted premium products at affordable rates through the development of new agri-food and blockchain technologies emerging from our innovation centre at FIPWA. With the capital, network and expertise, we use technology to improve the experience of “farm-to-fork”. From crunching data to enable producers to improve yields, to leveraging statistics to enable better transportation of produce, to the information on the quality of food you pay for at the table, our blockchain technology allows for full food traceability across the supply chain – so that you can trust in the food you eat.
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