THAIFEX - Anuga Asia 2022 Concludes With Great Success

THAIFEX – Anuga Asia 2022 food and beverage trade fair has reported that 51,535 trade visitors attended the event from 24–28 May. The event also highlighted top and emerging trends in the F&B industry. 

THAIFEX – Anuga Asia 2022, Asia’s leading food trade fair, has reported that trade visitor numbers have exceeded all expectations, with industry players from 111 countries welcomed between 24 and 28 May. 

The F&B sector has been grappling with a myriad of supply chain issues since COVID-19 started. More than two years of pandemic restrictions has also prevented the industry from having physical interactions with one another. THAIFEX – Anuga Asia 2022 was therefore the perfect opportunity for making new connections and to exchange ideas. 

The following highlights were well received by both exhibitors and visitors:

• The THAIFEX – Anuga Future Food Market featured revolutionary products and ground-breaking innovations;
• The THAIFEX – Anuga Start-Up let entrepreneurs pitch their innovations to potential partners such as venture capitalists and investors.

In addition, the event has zeroed in on noteworthy trends that will help the F&B companies with developing business strategies:

• All regions have recorded a growing trend of halal product launches in the past five years. 
• The food industry is big on sustainable production and packaging. In the five years leading to 2021, the use of upcycled ingredients rose at a CAGR of 63%, compared with 20% for products using recycled materials, 46% for products with water-saving claims, 30% for products carrying carbon emissions claims and 35% for palm oil-free products. 
• Clean label claims are gaining a firm foothold. Around half of the global consumers consider the absence of additives and the use of only natural ingredients to be at the heart of “clean” eating.
• The demand for plant-based alternatives has been increasing immensely. Between 2018 and 2021, a CAGR of 46% was recorded for plant-based food and beverages with premium and indulgent claims.

THAIFEX – Anuga Asia 2022 has welcomed F&B companies of all sizes, from start-ups to SMEs, as well as larger organisations like Betagro and Tao Kae Noi. Packaging technologies were featured as well. Event participants were treated to an exciting plethora of goods and services such as frozen foods, plant-based alternatives, new beverage formulations, insect protein and smart packaging solutions.

Asia Pacific Food Industry is proud to be one of the media partners for THAIFEX – Anuga Asia 2022. IMPACT Muang Thong Thani provided an impressive showcase of what the F&B sector has to offer across an extensive stretch of nine halls that line the bustling streets of Bangkok, Thailand. We look forward to another remarkable event next year from 23–27 May 2023.

What Exhibitors Say

APFI Magazine speaks to participants of the THAIFEX – Anuga Asia 2022 show. They share their observations and thoughts about how the show has benefitted them.

“In recent years, we have seen health and nutrition becoming a priority. We are committed to making high quality food that not only tastes good but also addresses the health and nutritional needs of our consumers. All Tyson and First Pride products, along with Tyson innovation were showcased at THAIFEX – Anuga Asia. On another note, the recent events across the world have led to many changes, which includes fast-changing consumer needs and disruptions in global supply chain. Tyson is always looking at how we can improve the quality of our products while making it affordable and accessible to our consumers. While dealing with all these disruptions and challenges, we also believe that we need to remain focused on taste and quality. As one of the world’s largest food companies and a recognised leader in protein, Tyson Foods is glad to be able to use THAIFEX – Anuga as a platform to showcase the company’s potential as the global leader in food innovation, and to create brand awareness among customers both in the B2B and B2C segments.”

Tan Sun, President of Tyson Foods Asia-Pacific, Tyson Foods

“Local trends in individual countries will have a big influence on our product development. It is important to be constantly aware of any outside developments and market conditions. We keep an open mind and will always be ready to respond and change our plans accordingly. Exhibitions like THAIFEX – Anuga are a good place for us to be updated about market trends. It is important for businesses to be aware of which direction the industry is heading.”

Paul Weng, Import & Export Manager, Pascal Intertech (Exhibitor, Food Technology)

“The current trends are leaning towards energy drinks, especially sports and energy beverages. For example, in Vietnam and Cambodia, there is great demand for our products. We also noticed a demand for healthier drinks. Our market research also revealed that coffee is a popular flavour. This is why we are featuring our coffee flavoured drink, and we have also rolled out a sugar-free version of the Vigor energy drink. We are actually taking this opportunity at THAIFEX – Anuga 2022 to reconnect with our customers again, to show them what we have to offer, as well as to explore new business opportunities.”

Lynn Lim, Sales & Marketing Manager, JFC Food Industries (Exhibitor, Beverages)

“ProfilePrint aims to solve issues caused by supply chain disruptions with AI. Our patented AI solution is affordable, and provides an objective snapshot of the quality of food ingredients such as coffee, cocoa and rice grains. ProfilePrint synthesises complex interrelated parameters and sensory data into a single digital fingerprint, and can be customised according to the needs of each company, while empowering food graders to perform the role of an expert without the need for technical training or expensive lab equipment. Being a start-up, we expected to be vulnerable to the poor market outlook when COVID-19 hit. Fortunately and surprisingly, the pandemic actually accelerated the growth of our company. We’re looking forward to increase awareness of ProfilePrint and get our name out through exhibitions such as THAIFEX – Anuga.”

Ellis Chua, Chief Commercial Officer, ProfilePrint (Start-up exhibitor at Future Food Market)

“Our path to success was unique because we went with a big and trusted business partner first before supplying our products to individual consumers. We want to be very clean and sustainable so that everyone out there can have a tasty nutritious option to enjoy plant-based foods. This is our first time exhibiting at THAIFEX – Anuga, and we’re excited to use this opportunity to build more brand awareness. We started out B2B by supplying corporate caterers and healthcare institutions like the National University Hospital in Singapore. We’re now going B2C, to tell others out there about our name. We also want to keep learning and improving, and this exhibition is a good platform for us to get feedback on our products. We also are very encouraged to see that plant-based foods are gaining popularity. This is evident in the number of booths that are featuring plant-based products.”

Karen Lam, Country Managing Director, Thoughtful Food (Start-up exhibitor at Future Food Market)

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