Beverage Manufacturers Exploring Ready-To-Drink Category In India Amid COVID-19

Amidst the COVID-19 pandemic, the beverage industry has witnessed a significant shift in the purchasing preferences of consumers in India, with steady rise and strong inclination towards ready-to-drink (RTD) beverages. This shift has encouraged the beverage manufacturers to re-evaluate their innovation strategies and explore options to diversify their portfolios, says…
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