Sober-Curious Consumers Are Changing The Alcohol Market

More people are cutting back on alcohol. With the rise of the “sober-curious” trend, the alcohol industry is also changing to cater to this group of consumers who are revaluating their alcohol consumption habits for their own wellbeing. According to the Morning Consult Poll and analysis among 1,062 men and…

Mintel UK: Alcohol Consumption Falls

As Brexit rumbles on, British consumers continue to spend on brands and businesses that successfully tap into the Holy Trinity of current consumer behaviour: the ‘experience economy’, the booming health and wellness movement, and the desire to be more ethically conscious and eco-friendly. Alcohol consumption is another factor to consider.…
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