Snacking Trend Leads To Rise In Global Packaging

Monday, June 27th, 2016 | 1129 Views

2015 saw food packaging sales rise by 3 percent globally to reach 1.97 billion units, according to Euromonitor International 2016 packaging data.

As snacking behaviour further shapes this industry, flexible plastic used in confectionery, biscuits and bakery will keep its lead to 2020. Flexible plastic packs is seen as the new trend for 2016 as it give consumers a sense of control over snacking, portion and mindfulness over sugar intake in foods and soft drinks.

The growing appeal of dairy in Asia benefits thin wall containers and liquid cartons. In Europe and the US, PET is a more popular option as it is seen as a more premium dairy solution. Baby food, processed meat, seafood, fruit and vegetables will boost fuel pouch sales.

In retail food packaging volumes, the 0-50 g pack size band holds the largest share and the biggest rise in sales from 2015. This trend is set to continue with the 0-50 g size band posting a 4 percent CAGR to 2020. This popularity for the smallest size band is due to its affordability. There is a need for affordable packaging in rural areas of developing countries across Asia, Latin America, the Middle East and Africa, which account for some 65 percent of the 0-50g size band.

Rosemarie Downey, head of packaging research at Euromonitor noted that snacking, portion control and consumer mindfulness over sugar intake are the trends behind the movement to buy in smaller quantities. This was also boosted by the need for affordable packaging and government initiatives that address national health concerns like sugar intake and obesity.

“… [T]he impact of snacking and portion control is a trend that now also goes beyond the traditional snacking echelons of the confectionery, biscuits and savoury snacks categories as a greater array of single-serve products are sold as snacks and often in rigid plastic or flexible packaging for that all-important consumer convenience as witnessed in new product launches,” said Ms Downey.

Other data included also showed that Japan and the US accounted for half of global ready meals packaging in 2015. Brazil will account for over 40 percent of beverage packaging growth in Latin America from 2015 to 2020.