ROC Standard Open For Certification To Encourage Adoption Of Regenerative Organic Practices

Tuesday, August 25th, 2020 | 766 Views

The Regenerative Organic Alliance (ROA), a group of experts in farming, ranching, soil health, animal welfare, and fair trade, has announce that the Regenerative Organic Certified (ROC) certification standard for food, fiber, and personal care products has completed its pilot phase and is now open for general certification. Additionally, the ROA is thrilled to announce the availability of the first ROC products in the marketplace.

Before being eligible for ROC, farms must first hold USDA organic certification. ROC then adds further criteria to ensure soil health, animal welfare, and social fairness, making it the highest standard for organic agriculture in the world. By choosing an ROC product, consumers can know at a glance that their purchase supports farm workers, soil health and pasture-based animal welfare. The new certification also has three levels—bronze, silver, and gold. The levels require farms and businesses to phase in more rigorous regenerative organic practices over time.

The Regenerative Organic Alliance was formed in 2018 to promote regenerative organic farming as the highest standard for agriculture around the world. COVID-19 has quickly revealed the underlying risks and inequalities in the global food system. Many farmers, doctors, and scientists agree that fixing our broken food system and adhering to regenerative organic practices is one of the tools we have to improve human health, as shown in a new white paper recently released by Rodale Institute and The Plantrician Project.

“The journey to become Regenerative Organic Certified has been unique for each of our pilot program participants, with significant learnings along the way,” said Elizabeth Whitlow, Executive Director of the Regenerative Organic Alliance.

“The success that these leading, regenerative organic businesses have achieved in only one year is proof that ROC is not only a viable and attainable certification, but that indeed we are shaping the future of agriculture supply chains and consumer demand for truly regenerative organic products. I look forward to growing the certification in the years ahead with many more brands.”

First reported in PR Newswire.


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