Research Reveals Demand For Ingestible Suncare Among Active Consumers

Thursday, April 1st, 2021 | 398 Views


Active consumers want supplements that can promote a healthier relationship between their skin and the sun, research by Lycored has found.

The global wellness company surveyed 508 physically active consumers in the US, Australia and New Zealand in October 2020. Almost half (44 percent) said they usually exercised outdoors, compared to 24 percent who mostly exercised indoors. Nearly four in ten (38 percent) said they had exercised outdoors more since the Covid-19 pandemic, while 24 percent had exercised outdoors less.

Avoiding skin damage while exercising outdoors was a concern for 63 percent of respondents, ahead of avoiding muscular injury (53 percent) and immune health/avoiding illness (51 percent). Seventy per cent of respondents had experienced damage to their skin, such as sunburn, at some point.

The consumer survey reveals clear demand for ingestible suncare. Nine in ten (89 percent) consumers liked the idea of a supplement that could promote a healthier relationship between their skin and the sun, with 44 percent finding it very appealing.

There was an even more positive response to the idea of a hybrid supplement combining skin support with other benefits, such as antioxidation. Over nine in ten (91 percent) of the respondents said such a product would appeal to them.

Zev Ziegler, Vice President of Brand and Marketing at Lycored, said: “It’s important for all of us to look after our skin, and this need is heightened when we exercise outdoors. Sun-aware behavior, in particular the use of sunscreen, is the best protection strategy, and ingestible suncare is no substitute. However, there is a growing body of evidence that nutrients such as beta-carotene and lycopene can offer additional environmental stress benefits.”

He added: “It’s natural that physically active consumers love the idea of supplements that can promote a healthier relationship with the sun. What is perhaps surprising is that there aren’t more sports nutrition products that specifically target suncare as a key aim, or hybrid products that combine it with other benefits.”

 

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