PureCircle Plans Massive Increase In StarLeaf Stevia Planting This Year

Wednesday, February 14th, 2018 | 710 Views


This will enable the company to meet the increasing demand of food and beverage industries for the best-tastingand most sugar-likezero-calorie, stevia sweeteners.

PureCircle (LSE: PURE), producer of great-tasting stevia sweeteners for the global beverage and food industries, has announced that it will vastly increase the amount of StarLeaf stevia it plants in 2018. It plans to plant nearly 16,000 tons in 2018, an increase of about 200 percent over the prior year. As with any agricultural crop, these plans are subject to various conditions such as weather. 

StarLeaf is a proprietary non-GMO stevia plant that yields roughly 20 times more of the newest and best-tasting stevia leaf sweeteners than conventional stevia varieties. These stevia sweeteners make it far easier for food and beverage companies to deliver great-tasting, sugar-reduced and sugar-free products across a wide range of food and beverage categories.  And it allows them to do that with a plant-based sweetener.

With the planned increases in planting, the company estimates that 80 percent of the stevia plants it uses this year will be StarLeaflikely increasing to 90 percent next year. This will enable the company to meet the increasing demand of food and beverage industries for the best-tastingand most sugar-likezero-calorie, stevia sweeteners by using a wide and expanding global agricultural network for its stevia supply, sourcing it from an increasing number of countries around the world. 

James Foxton, vice president of agriculture operations, said: “We are excited about our stevia expansion program. It is a testament to our world-class agronomy program, and is enabling us to deliver the best-tasting stevia varieties on a global scale. Products from this leaf are revolutionising the way our customers work with and adopt stevia. We look forward to providing food and beverage companies access to the most sugar-like content from the leaf, at a scale which has never before been possible.”

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