PFP Group Plans Halal Food Plant In Malaysia

Monday, May 30th, 2016 | 1125 Views

PFP Group, a major Thai frozen seafood processor, plans to set up a halal food plant in Malaysia, estimated to cost 150 million baht (US$4.2 million).

The company is negotiating with a potential partner in Malaysia to set up manufacturing and distribution facilities for halal products in the country.

In Thailand, PFP operates two food processing plants, both of which are located in the southern province of Songkhla. One of the plants manufactures fish tofu, fish tofu slide, chikuwa fish cakes, fish and shrimp chips, reaching a capacity of 16 tonnes per day. The other plant manufactures products such as imitation crab sticks, snow crab, fish tofu, Thai fish cakes, imitation crab claw, and imitation shrimp to reach a capacity of 81 tonnes per day. Its foods are certified halal.

PFP aims to achieve an annual growth of 10 percent. In order to do so, it is gearing up for more exports. It currently covers 21 overseas markets. The markets PFP is targeting include China and Muslim countries, particularly Central East and Indonesia. It also plans to continue expanding distribution channels to Europe and North America markets, while expanding to supermarkets and large-scale modern trade in the CLMV market (Cambodia, Laos, Myanmar and Vietnam).

Executive director Thawatchai Ratanapisit said that PFP’s international sales surpass 1.3 billion baht, of which 72 percent was from the Asian market, 12 percent from Europe, 8 percent from North America and 8 percent in the Oceania region.