Peruvian Foods Set To Conquer Asian Markets

Thursday, August 20th, 2020 | 714 Views

With annual growth close to five percent, Peru is one of the Latin American countries with the biggest international reach. Food exports represent its second biggest source of foreign currency, and its main export markets at the moment are North America and the European Union. In the last few years, however, trade with Asia in the fruit and vegetable sector has grown apace, with the result that exports of Peruvian foods are predicted to increase exponentially in the near future.

“Asian markets have become a very big priority for us,” says Erick Aponte, Trade Commissioner at PROMPERÚ for Hong Kong and South-East Asia.

“Since 2005, our exports to Asia have grown exponentially, and this trend is forecast to continue in 2020. For this reason, we have been negotiating access to these markets for the following fresh produce for the 2020-2021 period: cranberries (India and Malaysia), citrus fruits (India and Vietnam), pomegranates (China, Malaysia, South Korea and Taiwan), Hass avocados (Philippines and Malaysia) and grapes (Japan)”, added the consultant from the Hong Kong and South-Esast Asia office.

Asia currently accounts for nine percent of Peruvian food exports worldwide. China is the biggest Asian market for Peruvian foods, accounting for 30 percent of all exports to this region, followed by Hong Kong (20 percent), South Korea (14 percent), Japan (12 percent) and Indonesia (eight percent). To a lesser extent, but growing strongly, are exports to the markets of Thailand, Malaysia, Taiwan, Saudi Arabia, UAE, Vietnam, etc.

The commercial strategy of the PROMPERÚ trade office in Hong Kong is geared towards increasing the demand for Peruvian foods, to which end it is currently negotiating the opening of new markets through strategic partnerships, signing new export protocols, and implementing tactical promotional campaigns aimed at both the retail chain and the end consumer.


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