Peru Rolls Out Its ‘Super Foods Peru' Promotional Campaign Again In Asian Markets

Monday, December 21st, 2020 | 929 Views

Peru has been demonstrating its firm intention to establish itself as a

preferential partner in Asia for over a decade. The signing of new protocols and agreements, the

work of Peru’s trade offices in Asian markets, and the country’s permanent presence at trade

fairs and sector events are bearing fruit. Asia is now the third biggest market for Peruvian agrifood



“Asian countries as a whole are an extremely important destination market for Peruvian foods,

which is why we are redoubling our promotional efforts towards both the retail sector and end

consumers to generate and increase demand for our products. Meanwhile, from a State

perspective we continue to work hand-in-hand with other institutions on the protocols and

permits necessary to permit the entry of new fresh produce to the Asian market,” noted Mario

Ocharán, Export Director at PROMPERÚ.


To give Asian consumers a much closer insight into what Peru has to offer, several well-known

influencers from Singapore, Malaysia and Thailand recently prepared a number of dishes live

using the most representative ingredients from Peruvian cuisine as a common denominator.

This action, which was posted on the social media profiles of various regional influencers, hopes

to achieve thousands of impacts and showcase Peruvian foodstuffs to a younger audience.


In the midst of all this promotional campaign, Peru also took part in the biggest fresh food trade

fair in Asia: Asia Fruit Logistica, held this year online. And it did so in the best possible way,

repeating its status as Guest Country of Honor for the second year running and sponsoring the

Asiafruit Congress, held on the day before the fair.


Agrícola Chapi, Agualima, Asglobalfresh, POMICA and Vison’s Peru were the Peruvian companies

that took part this year in the Asia Fruit Logistica ON online event under the umbrella of

PROMPERÚ. All of them are well-versed in Asian markets as they already export a large

proportion of their output to China, Japan, South Korean, Singapore and Taiwan, markets in

which they hope to continue increasing their share, as well as targeting other countries such as

Malaysia and Indonesia.


Check these articles out:

Global Pectin Market To Be Worth $1.5 Billion By 2025

Plant-Based Foods Gaining Global Currency

Organic Soft Drinks Global Market Declines Amid COVID-19

BASF And Fabbri Group Develop Sustainable Cling Film For Fresh-Food Packaging

Healthy Eating Habits In Asia Encouraged by GDA Nutrition Labels

Asia Land Forum 2020: Covid-19 A Wake-Up Call For Our Food Systems