PepsiCo Acquires Energy Drink Maker Rockstar For US$3.85 Billion

Tuesday, March 17th, 2020 | 678 Views


PepsiCo Incorporated is expanding into the fast growing energy drinks market by acquiring Rockstar Energy Beverages for US$3.85 billion.

“As we work to be more consumer-centric and capitalise on the rising demand in the functional beverage space, this highly strategic acquisition will enable us to leverage PepsiCo’s capabilities to both accelerate Rockstar’s performance and unlock our ability to expand in the category with existing brands such as Mountain Dew,” said Ramon Lahuarta, chairman and chief executive officer, PepsiCo.

“Over time, we expect to capture our fair share of this fast-growing, highly profitable category and create meaningful new partnerships in the energy space,” he added.

This is one of its strategic moves by PepsiCo to expand its beverage offerings and reduce its reliance on its sugary, fizzy drinks portfolio. Rockstar produces energy beverages designed for consumers from athletes to rock stars, leading active lifestyles.

“We have had a strong partnership with PepsiCo for the last decade, and I’m happy to take that to the next level and join forces as one company,” said Russ Weiner, Rockstar founder.

“PepsiCo shares our competitive spirit and will invest in growing our brand even further. I’m proud of what we built and how we’ve changed the game in the energy space,” he continued.

 

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