Organic & Natural Define 2018 Beverage Trends

Tuesday, November 7th, 2017 | 2321 Views


Organic & Natural Define 2018 Beverage Trends Consumers want organic and natural food and drink options, not only at grocery stores but also in restaurants and from vending machines, according to MyDrink Consulting, a beverage development company.

All FMCG-type products trending lately are those related to consumer lifestyle. The Organic beverage development company has identified five global beverage trends to look out for in 2018.

 

Branched-chain amino acids

Influencers and bloggers are spreading the trend of the body cult worldwide, where they post images of fitness and healthy living. A sports drink with branched-chain amino acids (BCAAs) or essential amino acids (EAAs) helps them achieve these results faster.

Branched-chain amino acids include the essential amino acids leucine, isoleucine, and valine. Numerous research studies have shown these three key amino acids are key when dieting and exercising. Having EAAs in a drink helps an athlete to consume the necessary amount of these essential functional ingredients in order to enable faster muscle formation and to achieve higher endurance.

 

Protein-based beverages

Protein-based beverages are another type of drink popular among athletes. One of the most popular protein sources is whey protein, which is rich in glutamine and BCAAs.

As an alternative to dairy-based protein, it is worth to note that more products being launched are based on plant proteins, such as soy, oat or rice. The plant-based protein trend is based not only on the popularity of veganism but due to the growing number of consumers who are lactose intolerant.

 

Naturally brewed tea

Sugar content is a hot topic now and nations around the world are trying to fight obesity and diabetes, and this is leading the less sweet beverage trend.

Naturally brewed tea are found to appeal to consumers and brewing tea naturally leaves the taste of the final product naturally sweeter in comparison with a drink made using tea extracts. In terms of tea types, the report found the tendency of generic tea types—green tea and black—to be popular, but more consumers are starting to look for unique teas with ingredients such as mate, guayusa or hibiscus.

 

Adult soft drinks

Consumers looking for substitutes for alcoholic drinks are turning to adult soft drinks. This category of drinks should not be too sweet so consumers are enticed to have more than one drink when they relax in the evening. These drinks should have unique flavours—such as spicy ginger, chilli pepper, turmeric, cayenne pepper or a very specific herbal combination—and be refreshing as well as not too intense in terms of taste profile.

 

Flavoured water

Flavoured water is the most popular type of beverage across the globe and the trend of water fortification is growing, with more brands appearing in global markets with flavoured water. The addition of natural flavours to carbonated water, or even carbonated spring water, provides a refreshing beverage for consumers.

Consumers are requiring more attention to be given to higher quality products, with natural and organic signs on the label; this gives rise to opportunity for manufacturers that provide beverages which complement consumers’ lifestyles.

 

Further reading:

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Mintel Announces Global Food & Drink Trends For 2030

Digital Technologies Are Changing The Way APAC Consumers Manage Their Health

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Global Naturalness Study Unveils APAC Insights For Food And Beverage

Fi Vietnam

 

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