OmniMeat Unveils Plant-Based Luncheon Meat And Pork Strip

Wednesday, May 20th, 2020 | 1207 Views

OmniMeat, Asia’s leading plant-based protein food brand has launched two revolutionary products to the meat-substitute market in Asia—OmniMeat Luncheon, a healthier plant-based version of luncheon meat, and OmniMeat Strip, a plant-based pork strip.

The OmniMeat Luncheon contains 0mg cholesterol, is rich in protein and provides dietary fiber, potassium and calcium. Compared with traditional canned pork luncheon meat, OmniMeat Luncheon’s calories and total fat content are 40 percent and 49 percent lower respectively, and sodium content is 62 percent lower. Furthermore, it does not contain any carcinogenic nitrates.

Pork strips are widely used in Asian cuisines and similarly, OmniMeat Strip is rich in protein, with 18.6g of protein per 100g. Compared with raw pork shoulder with separable lean and fat meat, OmniMeat Strip’s calories and total fat content are 48 percent and 76 percent lower respectively.

“In addition to ground pork, pork strip is another commonly used ingredient in Asian restaurants and homes. OmniMeat Strip is suitable for almost every dish and is even better when paired with OmniMeat, allowing chefs to curate an infinite variety of plant-forward dishes,” said David Yeung, OmniFoods Founder.


Annual luncheon meat sales in Asia-Pacific exceeds 400 million cans

According to the “Global Luncheon Meat Market 2020 by Manufacturers, Regions, Type and Application, Forecast to 2025” report published by Global Info Research, the annual global sales of luncheon meat in 2019 reached USD 3.1 billion. Sales are expected to increase by 29 percent and reach USD 4 billion by 2025. Five out of eight markets with the highest luncheon meat sales last year were located in Asia-Pacific, namely China (USD 460 million), Southeast Asia (USD 220 million), Japan (USD 130 million), South Korea (USD 96 million) and India (USD 93 million).


Asians crave luncheon meat, with many from Hong Kong considering it their favourite processed meat

A survey conducted by independent market research company IPSOS and commissioned by OmniFoods discovered that Asians have a great demand for luncheon meat—88 percent people in Mainland China eat luncheon meat at least once a month, followed by those in South Korea (78 percent) and Hong Kong (69 percent). However, 60-70 percent of consumers surveyed expressed concern over the risk and health risks of consuming processed meat.

In fact, WHO has labelled luncheon meat as a Class 1 carcinogen and eating one slice per day increases cancer risk. An estimated 34,000 cancer deaths worldwide each year are attributable to the overconsumption of processed meat.

Hence, consumers look forward to trying a healthier luncheon meat alternative. A survey conducted by independent market research company IPSOS and commissioned by OmniFoods shows consumer interest in a vegan luncheon meat that tastes the same as traditional options. Not only is it free of cholesterol, antibiotics, GMOs and hormones, it is also low in fat and calories. Among the 88 percent of respondents that expressed interest, 42 percent show high level of interest, whereas 46 percent show interest. 


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