Next Gen Foods Launches TiNDLE In The UK
Friday, April 29th, 2022 | 354 Views
Next Gen Foods, makers of TiNDLE, the popular chicken made from plants is rolling out its flagship product, TiNDLE, in restaurants across the United Kingdom this April.
TiNDLE will debut in over 50 sites, partnering with 11 of London’s most iconic eateries and restaurant groups: Aqua Shard, BrewDog, City Spice, Get Plucked, Let’s Do Maki, Neyba, Other Side Fried, Paternoster Chop House, Refuel Your Soul, sketch London and Unity Diner. The roll out will see additional cities throughout the UK later this month.
TiNDLE is the first chicken made from plants created specifically by chefs and for chefs — a versatile, easy-to-work-with product that has caught the eye of culinary professionals internationally, due to its unique similarities in taste, texture, and aroma to chicken from birds. It can take centre stage in any dish, from satay to schnitzel, as well as favourites like fried chicken or chicken cordon bleu.
First launched in Singapore, the popular plant-based chicken has seen rapid success across several culinary epicentres – including the United States, Singapore, Hong Kong, Amsterdam and Dubai – now available in nearly 500 restaurants around the world. From today onwards, Brits can taste TiNDLE in a range of delicious preparations at over 50 select eateries.
“Since the very start, we have known that bringing TiNDLE to London would be a critical milestone for the company. It is not only one of the world’s premier food destinations, but also a global hotspot for innovation,” says Andre Menezes, CEO and Co-Founder of Next Gen Foods. “We are thrilled to be working alongside some fantastic restaurant partners and chefs in the UK, who are helping us achieve our goal of bringing delicious – but also sustainable – options to diners.” Ben Hedley, co-founder of new concept dining and food-delivery site Neyba, said, “TiNDLE has been a mind-blowing experience for our chef team at Neyba. It is not just the texture but also the fibres within the protein and how quickly it absorbs various marinades, seasonings and sauces. TiNDLE is incredibly versatile and has added a whole new dimension to our plant-based offering. We are thrilled to be one of the first restaurant partners for TiNDLE in the UK.”
The TiNDLE Vegan Fried Chicken Burger from Other Side Fried
New research from the journal Science of the Total Environment has highlighted the incredible growth of plant-based food consumption in the UK, having doubled over the last decade. The demand for plant-based food will continue to grow. Research by Smart Protein shows that the UK meat alternative market is expected to hit $726.8 million in 2025, growing at an estimated CAGR of 6.8% between 2020-2025.
TiNDLE’s London debut follows the startup’s recent Series A announcement, supported by global investors such as UK-based MPL Ventures, as well as Alpha JWC, EDBI, GGV Capital and Temasek’s Asia Sustainable Foods Platform. The company plans to continue its mission to create a more sustainable food system by expanding into new markets this year, including Germany this Spring and additional locations throughout Europe.
The recent raise will also support and increase Next Gen Foods’ R&D and product innovation capabilities at its brand-new research hub set to open in Singapore later this year. The company’s state-of-the-art R&D and Innovation Center – developed in partnership with the Food Tech Innovation Center (FTIC), established by Temasek’s Asia Sustainable Foods Platform – will act as a launchpad for the development and trial of new technologies, applications, and products.
To celebrate its debut, TiNDLE will be hosting a three-day pop-up shop in Soho, in partnership with Sides, a food brand from YouTube collective The Sidemen, from 27th April through 29th April.
Londoners will have the chance to sample complimentary TiNDLE sliders – a favourite recipe by the Sides team – topped with plant-based garlic mayo, crisp lettuce, tomatoes, and pickles, and paired with one of the famous seven Sides sauces.
The Sidemen joined forces as a group in 2013, since then they’ve dominated the internet, creating an international audience of over 85 million YouTube subscribers to their channels with a combined following of over 36 million on Instagram.
Aqua Shard_s TiNDLE Wellington with caramelised onions, heritage carrots and a shiitake mushroom jus
Ridiculously good & chef-approved chicken
TiNDLE is a versatile, easy-to-work-with, plant-based chicken that has caught the eye of all-star chefs and culinary professionals due to its unique versatility and similarities in taste and texture to chicken from birds. It features the distinctive flavour of chicken, thanks to Lipi™ – the company’s proprietary emulsion of plant-based ingredients that mirror the aroma, cookability and savoury qualities that typically comes from chicken fat.
Convenient to use and perfect across a range of global cuisines – from Italian meatballs and chicken parmesan to dumplings and katsu, as well as cordon bleu or kebabs – it has gained the attention of all-star chefs across the world including James Beard Award winner and The New York Times best- selling author Rocco DiSpirito and Emmy- and James Beard Award-winning personality Andrew Zimmern, who has recently joined the company as the business and culinary advisor.
TiNDLE is made of only nine simple ingredients, all of which are ubiquitous and well known to international regulators and food manufacturers. In addition, it is high in protein and fibre and contains no antibiotics, hormones, cholesterol, or genetically modified ingredients.
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