New Research Shows Consumers Are Increasingly Snacking To Manage Their Mood

Tuesday, September 18th, 2018 | 1165 Views


The Australian Macadamia industry has released findings revealing the most prominent snacking trends within Asia, discovering that New Research Shows Consumers Are Increasingly Snacking To Manage Their Mood. A new research report conducted by independent research agency Galileo Kaleidoscope across multiple markets, shows that consumers are snacking to de-stress or unwind, to enhance a social engagement, or as a pick-me up for energy.

Participants in the research emphasised the importance of food manufacturers using clean and high quality ingredients in their snacks, which maximise nutritional benefits, and support improved moods and wellness.

“In recent years, the snacking category has been redefined with various trends that set the context for product innovation. One trend has remained consistent when it comes to snacking: most consumers want a snack that provides enough energy to sustain them and their frame of mind through their day,” said Lynne Ziehlke, Market Development Manager at the Australian Macadamia Society.

As consumers look for snacks that are mood boosting, early conversations in focus groups indicate that macadamias are a perfect fit for innovating the snacking category. To help bring new concepts to life the Australian Macadamia Industry recently held the world’s first Macadamia Innovation Challenge, which saw a swathe of new ideas come to life, including Matchadamia Berry Balls and Salted Egg Yolk Macadamias.

“The Australian Macadamia Industry believes that macadamias are the ideal ingredient for innovative product development that caters to the needs and changing habits of consumers. Whether it be to brighten up a meeting with friends, or to help you relax after a long day, macadamias are a  versatile ingredient and deliver on four essential snack attributes; they’re small, indulgent, have associated health benefits and they taste great,” added Ziehlke.

Additionally, the nutritional value of snacks and energy sustenance continues to be a dominant motivation for snacking within Asia. “We also know that consumers are living on-the-go lifestyles, and working longer hours than ever before, meaning that a snack can provide a powerful pause moment or mood boost during their day. Macadamias are the ultimate ingredient for nutritional and delicious snacks to cater to both trends identified within the research.”

 

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