Natural Sweeteners Market Worth $3.8 Billion By 2025

Tuesday, December 29th, 2020 | 1211 Views

The global Natural Sweeteners Market size is estimated to be valued at USD 2.8 billion in 2020 and is projected to reach USD 3.8 billion by 2025, recording a CAGR of 6.1 percent in terms of value, according to a report by MarketsandMarkets.

Natural sweeteners are gaining high importance and demand due to the increasing health concerns over the consumption of sugar and problems related to the safety of some non-nutritive artificial sweeteners. Natural sugars have wide application in the industries, including food processing, pharmaceuticals, personal care, and others, which in turn creating demand for the various natural sweeteners.

In the global natural sweeteners market, the growing R&D activities associated with diverse applications in which natural sweeteners can be utilised, blending sweeteners with probiotic & prebiotic products, and fluctuating prices & supply of sugar will create potential growth opportunities for the key market players offering natural sweeteners. Apart from that, rising incidences of obesity, diabetic patients, and chronic diseases among the global population, along with rising awareness for substituting sugars with natural sweeteners, is further expected to drive the demand for natural sweeteners.


The food & beverage sector is dominating the majority market share

The natural sweeteners market, on the basis of end-use sector, is dominated by the food & beverage segment in 2019. Apart from the growing demand from end consumers resulting in a shift among manufacturers for the choice of their ingredients in the food & beverage sector, factors such as fluctuating prices and supply of sugars further drive the demand.

Food & beverage industry players require a frequent supply of sugars, at constant price points, to further process and manufacture their line of products. However, the supply and price of sugars have been witnessing fluctuations, owing to which manufacturers willingly opt for sugar alternatives to provide similar sweetness and flavoring to products. Also, the rising costs of various other ingredients in the food & beverage sector result in manufacturers to shift toward cheaper alternatives, providing similar characteristics, in further processing.


Asia Pacific is expected to witness the highest growth rate

Asia Pacific region is projected to witness a higher growth rate during the forecast period. The natural sweeteners industry in the Asia Pacific region is growing due to the change in the lifestyle of customers and the increase in health consciousness among consumers. The market in this region is witnessing a dramatic transformation regarding diet diversification, rapid urbanisation, and liberal trade policies in the food sector. Furthermore, a rise in consumer awareness about health issues, an increase in inclination of consumers toward health-benefiting food products, and a surge in income and purchasing power are the major factors offering growth opportunities for natural sweeteners manufacturers in the market in the region.


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