Mondelēz International Appoints Glenn Caton As President Of SEA Business Unit

Wednesday, March 4th, 2020 | 1948 Views

Mondelēz International announced the appointment of Glenn Caton, previously Senior VP, Growth for the Asia Pacific, Middle East and Africa (AMEA) region, as the new President for South East Asia (SEA) effective March 1st 2020.

In this role, Glenn covers Singapore, Vietnam, the Philippines, Thailand, Indonesia and Malaysia as well as exports from AMEA. With the SEA Business Unit being one of the key growth engines for Mondelēz International, Glenn’s strategic priority will be to accelerate consumer-centric growth, drive executional excellence and build a winning culture to lead the future of snacking in South East Asia.

Maurizio Brusadelli, Executive Vice President & President, Asia Pacific, Middle East and Africa (AMEA) for Mondelēz International said, “I am confident that Glenn has the ideal profile to lead this multi-category, multi-country business unit to further success after consecutive years of growth. His passion for consumer-focused marketing, operational excellence, bold innovation and building a future ready organisation will ensure that we continue with our growth trajectory in SEA.”

On the new role, Glenn expressed, “I am thrilled to be leading the South East Asia Business for Mondelēz – it is such a large; young; growing and dynamic region of world. A region with a rich history and tremendous future potential; where a vibrant, diverse, food industry and snacking behaviours are growing strongly and are at the very heart of culture and tradition. It is a privilege to lead a team of 6000 colleagues across South East Asia who are all passionate about understanding local consumer and customer changing needs and behaviours in order to provide the right snack, for the right moment, made in the right way. By doing that we’re confident we will grow our business in a sustainable way for our people; our partners and the planet.”

Glenn joined Mondelēz International in 2013 to lead the Chocolate Category for the United Kingdom and Ireland (UK&I) and was appointed President, Northern Europe in 2016, leading the team to strong revenue growth for brands like Cadbury Dairy Milk chocolate and at best-in-class industrymargins. He moved to Singapore in July 2018 before becoming Senior Vice President for Growth in the AMEA region prior to this appointment.

Before joining Mondelēz International, Glenn held extensive UK and European Sales and Marketing roles at Procter & Gamble; was the Managing Director of Hiscox Direct Insurance; and Managing Director of the world’s largest direct-to-consumer wine business, Direct Wines.


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