Mintel UK: Alcohol Consumption Falls

Thursday, July 18th, 2019 | 1796 Views

As Brexit rumbles on, British consumers continue to spend on brands and businesses that successfully tap into the Holy Trinity of current consumer behaviour: the ‘experience economy’, the booming health and wellness movement, and the desire to be more ethically conscious and eco-friendly. Alcohol consumption is another factor to consider.

One in five (20 percent) UK adults say they do not drink alcohol*, while nearly half (47 percent) of alcohol buyers/drinkers say they’ve cut back or limited the amount of alcohol they’ve consumed in the last 12 months**. But as Brits actively look to curb their alcohol intake, many are prepared to spend more on their drinks. As a result, premiumisation is helping to drive value sales, with overall sales of alcoholic drinks growing by 5.5 percent between 2017-18 to a total of £21.8 billion.

Widespread efforts among consumers to limit or reduce their alcohol intake are creating opportunities for the soft drinks industry. Estimated to be valued at £11.3 billion in 2018, the non-alcoholic drinks retail market grew by an impressive 15.4 percent between 2013-18, with ‘adult soft drinks’ among the fastest growing soft drinks segments.

“The fact that so many Brits are cutting down on the amount of alcohol they drink has proven to be a boon for soft drinks brands. The industry has helped to further drive this demand by launching a raft of new soft drinks – using more sophisticated packaging and flavour profiles to help secure a ‘grown-up’ audience,” notes Jack Duckett, Mintel Associate Director of Consumer Lifestyles Research.

* have not drunk alcohol in the 3 months to November 2018
**12 months to November 2018
Further reading:
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