Launch Of Singapore’s First AI-Powered Dark Kitchen

Friday, February 28th, 2020 | 1570 Views

Indomie, Bulgogi Beef and Curry Cauliflower Wraps, these are some of the latest unique food choices that Singapore’s office workers in the central business district can enjoy this February with the launch of Wrap Bstrd, Singapore’s first F&B brand and dark kitchen driven by Artificial Intelligence (AI) and analytics.

A partnership between leading technology-driven food & beverage company Ebb & Flow Group and AI solutions company, SQREEM, Wrap Bstrd combines SQREEM’s world-leading advanced behavioural data capabilities and pattern analysis with the combined expertise of the analysts, chefs, creatives and branding experts within Ebb & Flow Group’s Dark Kitchen Lab, creating both an exciting concept and delicious recipes sure to excite the palate.

Based on SQREEM’s evaluation of over 200,000 individual data points to map behaviours and trends of distinct consumer groups in Singapore, the concept development team from Ebb & Flow Group’s Dark Kitchen Lab was able to analyse customer journeys, predict demand, and map behavioural intent to purchase. Studying flavours, ingredients, consumer preferences and trends, they were able to pinpoint the meals that office workers in the CBD wanted.

The concept development team found that target customers like flavours from local comfort food such as hawker dishes and that they care about health trends. Customers also prefer to consume their food in a convenient, fuss-free manner.

“We can extract anonymised behavioural footprints across three billion consumers globally and identify links and associations among vast, unstructured digital activities across any platform web, mobile, social, location, video, satellite, transaction, and audio in any format and in any language and determine macro behavioural normalcy versus micro behavioural abnormality,” said Ian Chapman-Banks, CEO of SQREEM Technologies.

He added, “We are excited to bring these advanced capabilities to the dynamic and fast-moving food & beverage sector to identify and understand consumers’ food and dining preferences. This enables us to create highly customised and on-demand concepts targeted at consumers who want them.”

“Consumer behaviour and preferences are changing rapidly and this is the driving force behind our need to use technology and digital products in the F&B industry,” said Philipp K. Helfried, Chief Investment Officer, Ebb & Flow Group.


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