Global ingredient solutions provider Ingredion Launches Virtual Idea Lab For Asia Pacific called INSIDE IDEA LABS to better serve customers in the Asia Pacific (APAC) region. The interactive online portal serves as an extension of the global network of Ingredion Idea Labs innovation centres. It is equipped with resources and content developed by the same experts who partner with customers at the company’s brick-and-mortar labs around the world.

The development of on-demand digital support reflects the company’s long-standing commitment to innovation. The virtual lab, available at insideidealabs.com/apac makes Ingredion Idea Labs^’ science-based problem-solving more readily available to customers pursuing increased agility and speed to market.

“New technologies in the lab and throughout the supply chain are spurring opportunities for customers large and small,” said Michael O’Riordan, vice president, business development at Ingredion. “INSIDE IDEA LABS allows us to expand the reach of our technical services, sharing our established expertise in areas like clean label, sensory experience, and health and nutrition with a broad range of manufacturers — including many customers who have not previously had the opportunity to visit one of our labs.”

INSIDE IDEA LABS will consist of regionally developed virtual labs focused on specific market segments. The APAC region will launch its beverage lab first, followed by a dairy lab.

“We are committed to building a robust platform,” said Joseph M. Light, vice president of global development and ingredient technology at Ingredion. “Our existing relationships with customers have given us insight into the types of information that we need to build into each virtual lab, and we’re looking forward to expanding our resources across all segments as part of our service offering.”

“With so much diversity and market opportunity in the fast-growing APAC region, companies here will benefit greatly from the ready R&D resources and tools available through INSIDE IDEA LABS,” said Eric Weisser, innovation director at Ingredion APAC. “Whether they are searching for research insights, consumer trends or product development expertise, INSIDE IDEA LABS provides market- and country-specific support to companies.”

The virtual lab showcases technical resources and sample formulations, how-to videos and responses to questions that customers frequently ask about topics such as sugar reduction, protein enrichment and beverage emulsification. Visitors will also find information about the consumer and market trends driving change in the industry, as well as insights from the experts working throughout the Ingredion Idea Labs network of innovation centres.

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