Sports nutrition continues to extend beyond catering to elite athletes to include consumers with different fitness habits and goals. Blood sugar management, sustained energy and the fat burning potential of sportified food is becoming increasingly important for manufacturers. By Christian Philippsen, Managing Director, BENEO Asia Pacific During the peak of…
Alternative Carbohydrates Open Up New Sports Nutrition Opportunities
Christian Philippsen, managing director, BENEO Asia Pacific, discusses the importance of blood sugar management during exercise and highlights the potential of alternative carbohydrates for novel target groups in the sports nutrition market. The health and fitness trend continues to expand its influence, and many more consumers now realise the importance…
The Performance And Prospects Of The Drink Market In Southeast Asia
Sports drinks manufacturers are repositioning their products as hydration beverages to appeal to health-conscious consumers with their reduced sugar content. By Nathanael Lim, research analyst at Euromonitor International. Soft Drink Market Slowdown In 2017 In 2017, soft drinks recorded low volume growth of 2 percent in the region.…
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