COVID-19’s Effect On Consumer Behaviour

19th-century diplomat Klemens von Metternich is credited with quipping: “When France sneezes, Europe catches a cold”. In the 20th century, this mutated into: “When America sneezes, the world catches a cold”. Scant surprise then that, in the wake of China’s meteoric economic rise in the 21st century, some economic journalists…

Mouthfeel & Texturisation: A Dive Into The Food & Beverage Industry

Companies in the taste modulators market are effectively investing in R&D activities to develop successful formulations, says research company, MarketsandMarkets.   Texturising agents play an important role in the food and beverage industry as the consumer’s choice of a product majorly depends on the mouthfeel. End-use applications such as bakery…
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