Beverage package designs aim to move, motivate and resonate with consumers on deeper levels. By Tom Egan, Vice President, Industry Services, PMMI.

Package Printing Gets Personal

Beverage package designs aim to move, motivate and resonate with consumers on deeper levels. By Tom Egan, Vice President, Industry Services, PMMI, The Association for Packaging and Processing Technologies.   Thirst may be the first reason a consumer reaches for a beverage, but it’s the packaging that may seal the…

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