Beverage package designs aim to move, motivate and resonate with consumers on deeper levels. By Tom Egan, Vice President, Industry Services, PMMI, The Association for Packaging and Processing Technologies. Thirst may be the first reason a consumer reaches for a beverage, but it’s the packaging that may seal the…
Opportunities And Challenges For Growing E-Commerce
Consumer-driven trends force businesses to innovate, and we can see this especially with the growing e-commerce trade worldwide. By Jorge Izquierdo, vice president, Market Development, PMMI