The end of the beginning of e-commerce. By Vaughan Ryan, Nielsen. We have entered a new era of e-commerce in Asian markets. Just as the region has led the retail growth engine over the last decade, it now accounts for over 50 percent of the world’s e-commerce sales. Today, it…
Recalibrating Retail Strategy At Stores Vital For FMCG Success In 2021
Shoppers expected to show shifts in purchase patterns for food and beverage category. This year brought lockdowns, restricted movement and social distancing to the lives of consumers like never before, but it also revealed the ability of consumers to voraciously adopt ecommerce, contactless delivery and direct-to-consumer brands. The next few…
Four Predicted Consumer Resets Will Shape The Southeast Asian FMCG Market Of Tomorrow
The news cycle related to COVID-19 transmission no longer influences trends on the FMCG market in Southeast Asia A new Nielsen study indicates that the news cycle related to COVID-19 transmission no longer influences trends on the FMCG market in Southeast Asia—rather, new socio-economic and behavioral patterns have come into…
Reinventing Ramadan & Eid Festivities In “Restricted Living”
Since mid-April, with the implementation of the Large-Scale Social Restrictions (PSBB) policy, Indonesia has entered the "Restricted Living" stage during the COVID-19 pandemic. This has inevitably led to significant changes in the traditions and patterns of consumer behavior in welcoming and celebrating Ramadhan and Idul Fitri, that the industry players…
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