Recalibrating Retail Strategy At Stores Vital For FMCG Success In 2021

Shoppers expected to show shifts in purchase patterns for food and beverage category. This year brought lockdowns, restricted movement and social distancing to the lives of consumers like never before, but it also revealed the ability of consumers to voraciously adopt ecommerce, contactless delivery and direct-to-consumer brands. The next few…

Reinventing Ramadan & Eid Festivities In “Restricted Living”

Since mid-April, with the implementation of the Large-Scale Social Restrictions (PSBB) policy, Indonesia has entered the "Restricted Living" stage during the COVID-19 pandemic. This has inevitably led to significant changes in the traditions and patterns of consumer behavior in welcoming and celebrating Ramadhan and Idul Fitri, that the industry players…
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