As the elderly population around the world continues to increase, it becomes more important than ever for businesses to understand what drives their consumption behaviours and what makes them tick. Contributed by Jackie Ng, Strategic Marketing Director, Kerry APMEA, Applied Health & Nutrition. Enjoying good health and quality of life…
The Role Of Protein And Fibre To Build Health And Immunity As You Age
The opportunities to build transformational lifestyle changes through developing healthy ageing consciousness earlier in life is at the forefront of many consumers’ purchasing decisions. By Michelle Lee, Regional Marketing Leader, Greater Asia, IFF. The demographic challenge of an ageing population in Asia has gained increasing attention for some time, with…
Vitafoods Asia: Healthy Ageing—Asia’s $205 Billion Nutraceuticals Market Opportunity
For most Asian countries, growth in the healthcare industry has been outstripping GDP growth, and some estimates are that spending on healthcare could surge by 9 times the current rates in some countries in the region. By 2030, over 60 percent of the world’s population, some 500 million people, will…
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