Rise Of Alternative Beverages

Alternative beverages are taking the beverage industry by storm. Consumers’ increasing focus on health and wellness is leading to decreased interest in products with sugars, by-products, and artificial ingredients. Consumers are ready to try innovative, healthy and natural products and eventually replace traditional beverages with enhanced products. This interest is…

Coffee Evolution: Adding A Healthy Halo With Protein

Proffee or protein coffee was a viral Tik Tok sensation in 2021. Consumers added a scoop of protein powder to espresso and poured it over ice and created their very own caffeinated, protein drink. Yet, even before this social media trend, protein beverages have been rising in popularity over the…

Changing Culture Of Coffee Drinkers

The global coffee industry has been experiencing a healthy growth, with Asia playing a huge role in its expansion. Consumers are developing their tastes and appreciating coffee more. Lavazza, an Italian coffee manufacturer, has seized the opportunity in catering to changing consumer tastes in coffee in the Asia Pacific region.…
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