Tiger Beer | World's First TIGER Summer Puffer Jacket With Beer-Powered Cooling System
Monday, September 25th, 2023
The Revolutionary TIGER Summer Puffer Jacket With Beer-powered Technology Set to Cool Paris in October. The best part is, you can still drink the beer after it’s been used to cool the jacket.
Having cooled Asia with refreshing beer for over 90 years, Tiger Beer has upped the game by launching the TIGER Summer Puffer. With puffers being an obsession among Gen Z’ers across the world, the TIGER Summer Puffer defies traditional trends and is made to be worn in tropical heat. The TIGER Summer Puffer will be made available for next year’s spring and summer.
Tiger Beer is collaborating with fashion designer, Izzy Du, known for revolutionising outerwear in London, to create a puffer jacket. This will be the world’s first puffer jacket with a beer-powered cooling system made specifically to keep you cool in tropical heat.
Puffers have become one of Gen Z’s hottest obsessions across the world, inspired by celeb-approved styles and iconic runway looks. But in Tiger Beer’s home region of Asia, the tropical heat means this wardrobe must-have is a no-go. In partnership with a brand known for defying the odds, Izzy Du and Japanese tech firm, Whatever Co., were challenged to create the TIGER Summer Puffer; a winter statement jacket that can be worn in any climate, including tropical locations.
In response, the pair have conjured up a big, bold and bright orange-coloured puffer, paying homage to a tiger, and featuring the first-of-its-kind beer-powered cooling system, fuelled by ice-cold Tiger Beer.
The innovative cooling system uses cold beer to chill water, which is then pumped around the wearer’s body via a network of tubes. These tubes make contact with key points where the arteries are closest to the skin, cooling the body down by up to 5° Celsius in the sun. Now, even those living in the tropics can feel and look cool!
Having brewed refreshing cool beer in Asia since 1932, Tiger Beer is now expanding its cooling range by making a limited run of this must-have wearable fashion tech available for the Summer and Spring collections.
Chinese Canadian designer, Izzy Du has been making waves in the world of puffer fashion with voluminous forms and unrepeatable originality. It is her bold vision and unique creative aesthetic that makes her a perfect fit for Tiger Beer, a brand that believes in pushing the boundaries of what is possible and attempting the unthinkable.
Speaking about the collaboration, Izzt said, “Making a puffer for the summer is an external expression of how refreshing and cool it feels to drink a Tiger. I started with the feeling of opening an ice-cold can of beer, and playing with the colours of Tiger Beer, before imbuing the aesthetics of the puffer with a new function.”
Izzy will be showcasing her current collection at a pop-up in Paris from the 1st to the 3rd of October 2023 during Paris Fashion Week. Here, fashion enthusiasts can admire the TIGER Summer Puffer. The hood draws inspiration from tiger ears and includes tiger fang details. Additionally, the subtle tiger-striped pattern on the jacket exudes effortless chic.
After its debut in Paris, Tiger Beer plans to bring the TIGER Summer Puffer to Asia for ZoukOut, Asia’s longest-running dance music festival, taking place in the tropical heat of Singapore in December 2023. This festival experience will provide you with the opportunity to witness the TIGER Summer Puffer in action, flawlessly combining fashion with music in a truly exceptional manner.
Masashi Kawamura, Chief Technology Officer of Whatever Co., the creative studio that engineered the technology behind the prototype, said, “Inspired by the same tech that keeps astronauts cool in extreme temperatures, we tried a variety of cooling system designs, each making the jacket more effective at keeping the wearer cool for as long as possible. We tested various tube placements, tube materials, water tank designs and electronic wiring before landing on the final mechanism. We even had a trial run where the jacket became too cold to wear, and we had to tune it down to get it to the right temperature.”
Sean O’Donnell, Global Brand Director at Tiger Beer, said, “At Tiger we have been defying the odds since 1932 by brewing beer in tropical weather when others said it couldn’t be done, the combination of working with Izzy Du, a progressive designer, whose bold jacket – fit for any runway or fashion moment, especially during Paris Fashion Week – with new never seen beer-powered technology really embodies what Tiger believes in. This sets the TIGER Summer Puffer apart from anything else on the market and we can’t wait for its debut in October!”
The TIGER Summer Puffer statement jacket, featuring the world’s first beer-powered cooling system, will be unveiled in Paris at Izzy Du’s pop-up, during the Paris Fashion Week in October 2023.
Tiger was born in 1932 on the streets of Singapore. Today, Tiger is the number one international premium beer from Asia and one of the world’s fastest-growing beer brands. It is available in more than 60 markets across the globe. Defying the odds to create the ultimate brew, a perfect balance between bold and refreshing, Tiger has been uncaging new ways to take refreshment to the next level and make the impossible possible for decades. Tiger believes that we are all born with a Tiger inside us, a version of ourselves that knows no limits to what is possible. But we often succumb to the status quo because unlike a Tiger, we fear failure.
Izzy Du is a Chinese-Canadian designer based in London. She imagines an astounding world in which the beings within are morphed from the surrounding landscape and tinted by the hues of the atmosphere. Izzy’s ready-to-wear line, IZZY DU / LIFELINE, is focused on the wearer, centred on quality fabrics, flattering for the body, integral colour schemes, and comfort. Characterised by minimal finishings and trims, pure prints, and apex pattern making, every element is considered consciously. Rooted in fundamentals, this collection is about reducing excess and returning to the basics of garment-making. Technically constructed garments that everyone, no matter their style, age, or gender, can seamlessly integrate into their wardrobe.
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