Tastesense Advanced Solutions for High Sugar Reformulation

Tuesday, August 1st, 2023

Kerry has announced the launch of its next generation Tastesense Advanced range of solutions. This is aimed at reducing sugar content in high-sugar products while delivering unparalleled sweet taste and full-bodied mouthfeel. Additionally, these solutions come with sustainability benefits too.


Tastesense Advanced supports the development of a sweetness profile closer to that of sugar, with up to 8⁰ Brix sucrose sweetness equivalence, optimised flavour, better mouthfeel and reduced off-notes. The solution contains plant-derived materials and reduces on average carbon emissions by 30% and water usage by 45%.


Commenting on the product release, Ian McGarvey, SVP of Technology and Innovation for Taste at Kerry said: “We are excited to introduce our new Tastesense Advanced range that addresses sweetness optimisation and delivers high levels of sugar reduction, reaching beyond 50%. This new solution is more advanced compared to single ingredient solutions, offering added benefits across sustainability, taste and health.”


Young Kim, VP of Taste, Kerry Asia Pacific Middle East & Africa (APMEA), said: “Sweetness triggers a variety of emotional responses in people across countries and cultures. Our research shows that among consumers in APMEA, sweetness brings on feelings of comfort and happiness. But as much as they love sweet indulgences, people are looking to cut back on sugar intake for health reasons. They are also concerned about artificial solutions that act as sugar substitutes. At Kerry, we understand that taste is a crucial factor in low- and no-sugar products and with Tastesense Advanced, we have developed a solution that will allow manufacturers to create products with that clean sweetness profile and full body mouthfeel that consumers crave.”


Creating Advanced Taste Solutions

To create Tastesense Advanced, Kerry conducted extensive research into solutions that could satisfy consumers’ taste preferences in low- or no-sugar products. Kerry’s innovation teams carefully selected raw materials and examined the interaction with proprietary solutions. Tastesense Advanced provides a balance of sweetness impact, mouthfeel and masking outperforming single-ingredient solutions, while also providing great performance and taste.


It is non-GMO and is available in kosher, halal, and vegan suitable options.


Kerry offers a wide range of food and beverage technologies to assist product developers optimising sweetness. The company also has extensive expertise in flavour creation, product development, sustainable sourcing and proprietary processing.



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