Rockwell Automation Opens New Experience Centre in Singapore

Monday, April 8th, 2024

Rockwell Automation has launched its new Customer Experience Centre (CEC) in Singapore, showcasing the firm’s latest innovations in AI, robotics, and virtual reality.

The new centre showcases smart manufacturing solutions for targeted industries in Southeast Asia and will help customers to understand the benefits of the Connected Enterprise and its potential to positively impact their businesses.

At the inauguration, Marcelo Tarkieltaub, regional director, Southeast Asia, at Rockwell Automation said, “Our new Experience Centre reflects our dedication to pushing the boundaries of industrial innovation. It offers an immersive experience for our customers to envision the future of manufacturing and automation. From AI to virtual reality and robotics, industry leaders will witness firsthand the transformative power of technology in shaping the future of industry.”

The CEC is situated within Rockwell’s Asia Pacific headquarters and alongside its largest manufacturing facility in the Asia Pacific region. The plant produces many of Rockwell’s wide range of products for customers worldwide, while the CEC will allow customers to experience Rockwell’s latest manufacturing technologies and get an insight into future solutions. Together visitors will receive a comprehensive experience spanning from inception to completion.

By 2030, the manufacturing industry in Southeast Asia is expected to generate up to USD 600 billion a year, according to Boston Consulting Group (BCG). The adoption of advanced manufacturing technologies, such as automation, IoT, and the latest smart manufacturing revolution, is reshaping the landscape and improving efficiency and sustainability.

The manufacturing industry represents approximately 20 percent of Singapore’s GDP and the country is embracing digital transformation.

With a strategic focus on key Southeast Asian industries like life sciences, semiconductors, water/wastewater, oil and gas, food and beverage (F&B) and consumer packaged goods (CPG), Rockwell Automation is playing a pivotal role in Singapore and Southeast Asia’s smart manufacturing evolution.

“With the growing adoption of artificial intelligence (AI) and a strong manufacturing base, Southeast Asia is well-positioned to lead in smart manufacturing for the rest of the decade. According to the eighth edition of our State of Smart Manufacturing Report, close to half (44 percent) of APAC manufacturers plan to adopt smart manufacturing within the next year,” said Tarkieltaub.

The CEC will also be open to school and university students to give the next generation of engineers, scientists and technologists a chance to get hands-on experience with the technologies they will be using in the workforce.

By providing students with opportunities to engage with industrial technology beyond the classroom, the company aims to foster a practical and professional understanding of these fields, contributing to the development of future skilled professionals.

Rockwell Automation has been in Asia Pacific for over 40 years and continues to invest in its vision of expanding human possibility and digital transformation for its customers across the region. The company is supported by a network of close to 150 distributors and system integrator partners across Southeast Asia.


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