An Overview Of The Poultry Packaging Segment
Tuesday, September 22nd, 2020
Consumers’ inclination towards convenience and ready-to-eat meat & seafood products is propelling the growth of the meat, poultry & seafood packaging market. By Vikas Basuru, Research Associate—Food and Beverages, Abhishek Dhar, Research Analyst—Food and Beverages & Suraj Nagvenkar, Assistant Manager—Food and Beverages at Markets and Markets Research.
Packaging has been a crucial medium in the food & beverage industry, for preserving the quality of the food, minimising wastage, and limiting the need for preservatives. Effective packaging protects the food against contamination from microorganisms, air, moisture, and toxins, and prevents physical damage while providing essential information to consumers. Millennial consumers have been adapting to innovative packaging options, such as edible packaging, eco-friendly packaging, modified atmosphere packaging, and vacuum skin packaging.
People in developed nations have been inclined toward convenience food products due to the rapid urbanisation and their busier lifestyles, resulting in a rise in demand for innovative packaging of food products. The global meat, poultry & seafood packaging market has been growing due to the augmenting demand for convenience and ready-to-eat food products among consumers. The meat, poultry & seafood packaging market is classified based on type, application, packaging technology, packaging material, and region.
Poultry forms the major type, fueling the growth of the meat, poultry & seafood market
Based on type, the meat, poultry & seafood packaging market is segmented into meat, poultry, and seafood. The demand for poultry packaging segment is projected to account for the largest market share during the forecast period. Poultry packaging has been segmented into chicken, duck, turkey, and others. Chicken meat dominated the overall poultry packaging market, owing to its high protein content, and is also among the economical meat types widely consumed across the world. Efficient refrigeration techniques have helped to extend the shelf-life of poultry meat. The availability of case-ready, thermoforming, stretch film packing, and horizontal flow pack meat packaging have helped to retain the colour, flavour, and tenderness of meat.
Modified atmosphere packaging dominates the packaging technology segment for meat, poultry & seafood packaging, followed by edible packaging registering the fastest growth
The packaging technology segment of the meat, poultry & seafood packaging market was dominated by modified atmosphere packaging in 2019. According to the US Food and Agriculture Organisation, global meat consumption was 41.3 kg per capita in 2015 and is expected to grow to 45.3 kg per capita by 2030.
Meat, poultry & seafood products are highly perishable; they are susceptible to quality loss, which includes discoloration, taste degradation due to microbial attack, and dehydration during distribution. Thus, it is important to retain the nutrients and freshness of meat products. This has resulted in the dominance of modified atmosphere packaging technology, as it retains the characteristics of meat, poultry & seafood products. Edible packaging has been gaining attraction among the consumers due to a rise in demand for convenience or ready-to-eat food products.
Attractive opportunities in the edible packaging market
e- Estimated, p – Projected
Source: Secondary Sources, Primary Interviews, Related Research Publications, Press Releases, Industry Journals & Books, and MarketsandMarkets Analysis
Fresh & frozen products dominate the application segment of the meat, poultry & seafood market
Based on application, the global meat, poultry, and seafood packaging market has been segmented into fresh & frozen products, processed products, and ready-to-eat products. The fresh & frozen products segment dominates the global meat, poultry, and seafood packaging market, due to factors such as ease of availability in retail outlets.
Plastic packaging material augments the growth of the meat, poultry & seafood market
Based on the packaging material, the global meat, poultry, and seafood packaging market has been classified into plastic, paper, and aluminum. The plastic segment dominates the global meat, poultry, and seafood packaging market. The growth of plastic can be attributed to various factors such as average gains associated with the material over metals, such as aluminium, in terms of cost, weight, and corrosion resistance, which is expected to propel its dominance during the forecast period.
The Impact Of COVID-19 On The Meat, Poultry & Seafood Packaging Market
The pandemic has created a positive impact on the packaging industry by fuelling the demand for plastic packaging. Food manufacturers who had initially opted for other types of packaging had initiated the use of plastic packaging, as it is economical, safe, and long-lasting. Meat, poultry & seafood packaging has been high in demand during the pandemic, as consumers have been more inclined toward packaged food products due to the hygiene factors.
North America accounted for the largest share, as the consumers in the region have been inclined toward convenience products due to ease of availability. The demand for meat, poultry, and seafood packaging in the region is estimated to grow, owing to factors such as demographic shifts and rapid urbanisation in the region. Moreover, the increasing use of online channels for the purchase of food products is also bolstering the market for meat, poultry & seafood packaging in the region.
With the increase in awareness about sustainability, the European population has witnessed a rise in the adoption of eco-friendly techniques of packaging for food products. Factors such as increasing purchase power, the rise in demand for convenience food products, and growing awareness of packaged food products among consumers have been propelling the growth of the meat, poultry, and seafood packaging market in the region. Asia Pacific is the fastest-growing region during the forecast period, owing to factors such as a rapidly growing population coupled with rising disposable incomes. Moreover, the rising popularity of nutritional packaged meat, poultry & seafood products among the Asian population is fuelling the demand for meat, poultry, and seafood packaging.
Some of the major players in this market are Amcor Ltd (Australia), Mondi Group (Austria), Berry Global (US), LINPAC Packaging (UK), PrintPack (US), DuPont (US), Sealed Air Corporation (US), Cascades (Canada), Pactiv (US), and Smurfit Kappa Group (Ireland).
What Does The Future Hold For The Industry?
The increasing adoption rate of packaged meat, poultry & seafood products is a promising take for the growth of the food packaging industry. Food manufactures have been emphasizing not only on the food products but also on the packaging of food, which is expected to propel the market in the coming years. The outbreak of COVID-19 has created a shift toward an organized meat, poultry & seafood market for preventing any further virus outbreaks. These developments underscore the need for the food value chain to move from open-air markets and to a cold-chain model that keeps perishable items fresher for long. This is expected to propel the demand for meat, poultry & seafood packaging during the forecast period.
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