IGD: Growth Of Asia’s Online Grocery

Tuesday, December 31st, 2019 | 2130 Views

As online shopping continues to be the fastest-growing channel in Asia’s grocery market, international researcher IGD reveals the two biggest players, JD.com and Alibaba, are driving the most growth in online grocery shopping, with their combined grocery sales growth in value terms outstripping that of the overall market.

With a current value of US$99bn, IGD expects Asia’s online grocery market to grow to US$295bn by 2023, at a compound annual growth rate (CAGR) of 24.4 percent. IGD’s forecasts show that JD.com’s grocery sales will grow 28.8 percent by 2023 to reach $9.8bn and Alibaba’s grocery sales will grow to $9.5bn, with a CAGR of 25.6 percent.

Alongside pure ecommerce retailers, Asia’s online grocery market consists of bricks and mortar retailers that are developing their online capability, as well as forming alliances and partnerships to accelerate growth.

The top 10 online grocery retailers in Asia are:

Rank Retailer 2018 sales US$m 2023 sales US$m CAGR
1 JD.com 2,747 9,754 28.8%
2 Alibaba Group 3,041 9,517 25.6%
3 Rakuten 2,646 5,359 15.2%
4 Shinsegae 1,143 2,688 18.6%
5 Auchan Group 1,017 2,362 18.4%
6 AEON 1,284 1,970 8.9%
7 Seven & i 1,000 1,800 12.5%
8 Lotte Shopping 570 1,451 20.5%
9 Amazon 276 1,117 32.3%
10 Yonghui 199 1,037 39.2%


“The growth of online grocery in Asia will continue to be led by online marketplaces, especially JD.com and Alibaba, with food and grocery products helping to drive up the number of times shoppers use these retailers’ platforms. Other pureplay retailers including Rakuten, Amazon and Coupang are also strengthening their online grocery operations and will increasingly play a more prominent role in the channel,” said Nick Miles, Head of Asia Pacific Research at IGD.

“Bricks and mortar retailers are scaling up their online operations and building partnerships with online players, delivery partners, technology companies and payment solution providers. These partnerships are vital for retailers to compete successfully with online marketplaces and online specialists,” he continued.


Further reading:

2020: The Year Of Inulin?

The Coca-Cola Company Raises Revenue With Less Sugary Beverages

ProPak Philippines 2020

Flexicon Opens New Office In Jakarta

Indonesia To Launch Foreign Investor Focused Stimulus Package

Mintel UK: Alcohol Consumption Falls