GrabFood Unveils Merchant Solutions And 1st GrabKitchen In Singapore

Tuesday, January 21st, 2020 | 1463 Views

Grab has announced a merchant platform that will provide tools for F&B merchant-partners of all sizes to expand their businesses. Beyond food delivery, Grab is catering to end-to-end business needs that spans procurement, marketing, finance and business management. GrabFood also opened its first cloud kitchen in Singapore to better serve the needs of users.

“Today’s announcement comes at the back of a stellar 2019 where our food delivery business across the region saw a 5.2 times growth in gross merchandise value (GMV) and 173 percent increase in active users. 2019 was about expansion,and becoming consumers’ most preferred service. In 2020, we’ll combine our capabilities across food delivery, financial, and advertising services and provide merchants with the tools of the trade that will take their businesses to new heights. In addition, we aim to provide our users with more choices and greater convenience,” said Lim Kell Jay, Regional Head of GrabFood.

Empowering merchants of all sizes to reach new heights

GrabFood will introduce a platform suite providing end-to-end business support to merchant-partners beyond traditional food delivery services. The following will roll out in phases in select countries over the course of 2020:

  • Unified merchant app and dashboard with self-serve access to GrabFood, Grab Financial Group and GrabAds services:  The new unified platform will enable merchant-partners of all sizes to not only track business performance and manage daily operations but also maximise their growth through analytics, advertising and financial services.
  • Purchasing services to drive costs down for MSMEs: Through partnerships with procurement platforms and by tapping into the GrabKios agent-network, merchant-partners can procure discounted kitchen supplies and ingredients at very competitive rates, and have them conveniently delivered to their stores.
  • Tailored solutions to minimise disruption to merchants’ existing processes:  To improve the online-to-offline experience for customers, Grab will also introduce a new self pick-up feature where they can order their meals in-app even before they arrive at the outlet.
  • GrabKitchen expansion: With 50 cloud kitchens across five Southeast Asian countries, GrabFood will continue expanding its network of cloud kitchens in 2020. This would offer more merchant-partners the opportunity to expand with GrabKitchen at low cost and risk and with immediate access to Grab’s user base.


Your favourite foods in a single cloud kitchen

Grab’s first cloud kitchen in Hillview, Singapore, brings over 10 F&B brands to northwest Singapore, including three new virtual restaurants.

Commenting on the launch of Grab’s first cloud kitchen in Singapore, Dilip Roussenaly, Head of GrabFood Singapore said, “We’re honoured to open our first GrabKitchen in Singapore in partnership with many reputable merchant-partners who have chosen to expand together with us. Together with our merchant-partners, we hope to bridge cuisine demand and supply gaps, complement and expand the variety of food options at different price points in the area, and offer them conveniently to consumers through on-demand delivery, self-pick up, or dine in.”

Based on consumer surveys and insights derived from the Grab app, consumers in Northwest Singapore wanted greater variety of healthy foods, burgers and local foods. To address this gap, GrabFood brought an eclectic mix of over 10 F&B brands into its first GrabKitchen in Singapore, offering a wide selection of food options. GrabKitchen features:

  • 10 restaurants including three new virtual restaurants namely Lady Boss Mala by the founder of Thai Dynasty; Waboru by JR Group as well as Tiffin Walla by Co-Kitchens.
  • The 6th GrabFood Hub which brings popular hawker food, coveted FMCG and packaged food brands such as Asia Pacific Breweries’ Heineken and Tiger beers and dangerously addictive salted egg snacks by Irvins, which has taken Singapore and the larger Southeast Asia by storm.
  • Beverages by Playmade, one of Singapore’s bubble tea darlings who has made its first foray into the West with GrabKitchen.


Check these articles out:

Kerry: Cleaner Label A Priority For Consumers

A Sensory Experience With Barry Callebaut

Britain’s Food Sector Slams No Deal Brexit Preparation

Tetra Pak Collaborates With Hexagon In Smart Plant Engineering Platform

Deliveroo Reaffirms Commitment Towards Sustainability With WWF’s PACT Food Delivery Collaboration

Market Outlook 2020: 3D Printing—A New Frontier Of Food

Cargill Opens Food Innovation Center In Singapore

High Pressure Processing: A Powerful Tool For The Food & Beverage Industry

Chia Seeds The Top Superfood?