Grab's Two Delivery-Only Kitchens Bring Indonesians’ Favourite Foods Closer to Them
Wednesday, April 24th, 2019 | 700 Views
Central Jakartans are in for a treat! Grab has announced the opening of two delivery-only kitchens, GrabKitchen, in Jakarta, Indonesia. Located in Cideng and Kramat, GrabKitchen brings the most sought-after foods on GrabFood closer to consumers who live, work and happen to be in the area.
GrabKitchen is a delivery-only kitchen, also known as cloud kitchens, that unites multiple F&B brands in a single central kitchen to plug the cuisine gaps in specific areas. GrabKitchen not only increases the diversity of food choices in the area but also reduces delivery time for orders, resulting in improved consumer experience. This concept was introduced in Indonesia in September 2018 when GrabFood opened its first delivery-only kitchen in West Jakarta.
With the two newly minted delivery-only kitchens, GrabFood now operates a total of three GrabKitchen outlets in Jakarta, deepening its commitment to better connect consumers to their local favourite foods, and to empower merchants to grow.
“We find innovative and creative ways to better serve our customers and this is one of the reasons our food delivery business has grown extremely fast in Indonesia and across Southeast Asia. GrabFood delivery volume grew almost 10 times in Indonesia from December 2017 to December 2018, and we’re now partners with many of Indonesians’ top national and international brands and local merchants. We’re on the path to leadership and we believe that our GrabKitchen network will be a game-changing experience for our customers. We plan to add more GrabKitchen outlets in Indonesia by the end of the year, and we invite interested merchants to join us in this journey of rapid expansion,” said Tomaso Rodriguez, Vice President of GrabFood.
Designed And Built Specially For The Community
GrabFood’s tech and on-ground operations team conducted an in-depth analysis of users’ commuting and eating patterns on the Grab app to identify potential locations and merchants for the new kitchens. Combining insights from consumer research, data on the most highly searched items on GrabFood and the movement of people and food orders during mealtimes, GrabFood has partnered with eleven popular merchants who are known for their dishes that residents in Cideng and Kramat have been longing for. The eleven merchant-partners to join the new kitchens are:
“We are honoured that some of the top local merchants in Indonesia have chosen to expand their business with us. We are confident that GrabKitchen will give merchants the best chance of success. Our work doesn’t stop here. We’ll continue to use data to help merchants optimise their business, reach new revenue potentials, and capture any unmet demands in the market,” said Ridzki Kramadibrata, President of Grab Indonesia.
While delivery-only kitchen is still a relatively new concept in Indonesia, results from Grab’s first GrabKitchen in West Jakarta has shown tangible benefits.
- Faster delivery, more variety: By bringing brands to consumers through GrabKitchen, average delivery time of GrabFood orders in West Jakarta reduced by 20 percent. Consumers not only enjoy more quality food options but faster delivery – the two things they care the most about.
- Move-in condition, rent-free location: GrabKitchen is the cheapest and least risky way for merchants to expand to new locations. Merchants who join GrabKitchen do not have to pay to fit out the kitchens or pay any rent to use the space. As each location and merchant are thoughtfully selected based on the gaps in the market, merchants have the best chance of success. Merchants in Grab’s first kitchen are completing more orders daily and are among the top one percent earners of micro-small and medium enterprises on GrabFood.
- More jobs, higher income: More orders translate to more jobs for delivery-partners. Delivery-partners on Grab’s platform today earn 40 percent more from GrabFood orders, on top of taking rides.