Global Sustainable Seafood Sales Surpass US$4 Billion Mark

Thursday, November 3rd, 2016 | 730 Views

Leadership shown by retailers and brands helped accelerate growth to US$4.6 billion spent on 659,399 tonnes of sustainable seafood in 2015, according to figures by the Marine Stewardship Council (MSC).

The new figures also showed that 9.3 million tonnes of MSC-certified seafood were caught in 2015-2016, an increase of 6 percent from the last year.

This means MSC now represents around ten percent of total global wild caught seafood by volume, with 40 percent in the Northeast Atlantic and 83 percent in the Northeast Pacific.

“Accelerated growth in the MSC certified supply chain, and more MSC labelled products, demonstrate a growing demand for traceable, sustainable seafood,” said MSC chief executive officer Rupert Howes.

Results from a survey of 16,000 consumers showed that 37 percent had seen MSC’s ‘blue tick’ on products. Consumer familiarity with the logo varied considerably however, with 13 percent in Canada to 71 percent in Switzerland.

The survey also showed support for ecolabels in general, with a majority (62 percent) responding that they have more trust and confidence in brands that use them. A similar majority (68 percent) said brands would need to independently verify their sustainability claims.

There are 96 countries where MSC seafood is available, covering 108 different species. MSC-certified supplements in the form of fish oils rich in omega-3 fatty acids are also trending with health-conscious consumers.