FRISO Enables Parents In Singapore To Track Source Of Formula Milk

Tuesday, October 20th, 2020 | 1225 Views

FRISO, a brand under dairy company FrieslandCampina, has launched FRISO TrackEasy in Singapore, an industry-first smart packaging innovation that enables mums to experience the full journey of FRISO’s formula milk, starting from their Dutch-owned farms to its arrival in Singapore, as they hold the tin in their palms. By scanning a QR code on the tins of Friso Gold with 2′-FL or Frisomum milk powder, mums can now journey through FRISO’s milk farming, production and quality processes.

FRISO TrackEasy builds on FrieslandCampina’s end-to-end control of its entire product journey to provide mums with batch-specific information around FRISO’s dairy farming, milk collection, production process, quality auditing and export. This offers mums a higher degree of transparency over the formula milk products, empowering them to make well-informed nutrition choices for their children.

The issue of food safety has gained increased visibility across the world against the backdrop of disrupted global supply chains and growing consumer concerns about food sourcing and security. Organisations such as the Food and Agricultural Organisation of the United Nations (UNFAO) have stepped up efforts to promote food safety around the world to address consumers’ need to access timely, clear and reliable information to make food choices.

“At FRISO, we recognise that parents in Singapore are paying more attention to food sourcing and safety in general, and those with young children are naturally especially concerned about the source and production of formula milk,” said David Naidu, General Manager at FrieslandCampina Singapore.

He added: “With FRISO TrackEasy, mums will be able to see when their tin of FRISO product was produced, when the milk was collected from farms, to the quality assurance checks it went through. This is only possible with full chain control, as FRISO is one of the few dairy companies that owns the entire product journey, from our Dutch-owned farms to the shipment of the final product. With the launch of FRISO TrackEasy in Singapore, parents for the first time, truly trace their product from grass to glass, and feel reassured that they are providing the best choice of nutrition for their children.”


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