FrieslandCampina: Publication Of Milk Consumption Trends Study In SciFed Food And Dairy Technology Journal

Wednesday, June 27th, 2018 | 960 Views

FrieslandCampina announced on 18 June 2018 the publication of a milk consumption trends study in SciFed Food and Dairy Technology Journal. This study is the first of its kind to examine the key drivers and barriers of milk consumption among adult Singaporeans.

Led by Dr Kalpana Bhaskaran, Domain Lead for Applied Nutrition & Glycemic Index at Temasek Polytechnic, the study drew on published research and findings from focus group discussions conducted in 2017 among participants aged 18 to 65 years old. These focus groups provided qualitative data on the overarching attitudes, beliefs and barriers regarding milk consumption, as well as actions that can be taken to increase consumption.

Analysis of focus group discussions found that majority of participants did not view milk an essential daily source of nutrition, and their ingrained attitudes, misperceptions and behaviours are noted to prevent regular consumption.

Participants cited milk’s perceived contribution to weight gain, gastrointestinal side effects and taste as barriers. These disadvantages are, however, unfounded and not scientifically proven. There is also a prevalent ignorance of milk’s benefits beyond calcium. Existing literature from Singapore’s National Health Survey also found that 50 percent of adult Singaporeans do not consume any milk.

“It is interesting to note that while there is an increasing demand for milk and dairy in Singapore, the increase in milk consumption is not specific to adults. With a growing ageing population, it is important to educate and inform people of milk’s benefits to general health and prevention of diseases such as osteoporosis,” said Dr Kalpana Bhaskaran.

Hendro Poedjono, Corporate Affairs Director, FrieslandCampina AMEA, said: “The health and well-being of our consumers are a priority for us at FrieslandCampina. Our collaboration with Dr Kalpana Bhaskaran aims to address the gaps in health and nutrition education. We hope that through collaborative efforts with public and private sectors, we can raise the level of health and nutrition status of Singaporeans of all ages now and in the future.”

The publication is available online at: