Food Safety Is Important In Gaining Consumer Trust

Monday, February 26th, 2018 | 1460 Views

Major food companies will discuss advancing Food Safety Is Important In Gaining Consumer Trust at the Global Food Safety Initiative in Tokyo, Japan on 5-8 March, 2018.

The GFSI is a worldwide project to advance food safety and improve consumer trust, and is bringing representatives of the world’s biggest food companies together to discuss industry challenges. The theme for 2018 is ‘safe food for consumers everywhere’. The event will take a stronger implementation approach, aiming to provide practical insights for attendees.

Topics on the agenda include shifting food trends, millennial consumption patterns, artisan foods, supply chain management and Japanese food culture. The annual GFSI conference aims to generate awareness of food safety and encourage innovation, while enabling attendees to network with the most important figures in the fast-moving consumer goods sector.

Motoya Okada, chief executive officer, AEON, comments: “At AEON we take food safety very seriously, which is why I’m delighted to be speaking at this year’s event. While we are seeing a lot of progress made on the issue, more work needs to be done. Corporate leaders have a huge role to play, which is why I’m looking forward to discussing the potential for chief executive officers to drive cultural change, as well as the impact of food safety culture.”

Consumer trust has never been more important, which is why food safety is now top of the agenda. Scandals over food quality can pose serious reputational risks to brands and result in consumers looking elsewhere for their goods. Since 2000, the GFSI has focussed on fostering industry collaboration, driving change through strategic initiatives involving representatives from across the food industry.


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