Five Global Food And Drink Trends To Look Out For In 2018

Friday, October 27th, 2017 | 1154 Views

Five Global Food And Drink Trends To Look Out For In 2018 Opportunities are expected to be plentiful in 2018 for natural and unexpected textures, according to a report by market intelligence agency Mintel.


Transparency and traceability are increasingly important to consumers. Self-care has become a priority for many and one that includes choosing food and drink that will address perceived nutritional, physical and emotional needs.

The rapid expansion in the variety of food and drink retail channels will fuel the opportunity for recommendations, promotions and product innovations that are personalised based on individual consumer behaviour. Moreover, forward-looking companies are developing solutions to replace traditional farms and factories with scientifically engineered ingredients and finished products.

Jenny Zegler, global food and drink analyst, Mintel, said: “There is an exciting new chapter dawning in which technology will help brands and retailers forge more personalised connections with shoppers, while enterprising companies are using scientific engineering to create an exciting new generation of sustainable food and drink.”

The market intelligence agency has identified five food and drink trends in 2018 that will gain wider traction in the months ahead to emerging trends that are influential.


1. Full Disclosure

In our new post-truth reality, consumers require complete and total transparency from food and drink companies. The need for reassurance about the safety and trustworthiness of food and drink has led to increased use of natural as well as ethical and environmental claims in global food and drink launches.


2. Self-Fulfilling Practices

As more consumers find modern life to be hectic and stressful, flexible and balanced diets will become integral elements of self-care routines. Individual definitions of self-care and balance will reinforce the need for a variety of formats, formulations and portion sizes of food and drink that present consumers with positive solutions that can be incorporated into their customised and flexible definitions of health and wellness.

Going forward, more consumers will be looking for ingredients, products and combinations of food and drink that provide nutrition, physical or emotional benefits that advance their priorities for self-care.


3. New Sensations

In 2018, the sound, feel and satisfaction that texture provides will become more important for food and drink companies and consumers alike. The consumer’s quest for interactive experiences will provide opportunities for multi-sensory food and drink that uses unexpected texture to provide consumers, especially the teens and young adults of the iGeneration, with tangible connections to the real world, as well as moments worth sharing either in-person or online.


4. Preferential Treatment

As technology helps to make shopping as effortless as possible, an era of targeted promotions and products is emerging. Companies and retailers can leverage technology to establish new levels of efficiency, such as customised recommendations, cross-category pairings and resourceful solutions that save consumers time, effort and energy. Opportunities exist for companies to tempt consumers by creating products, suggesting combinations of goods and other options across consumer categories that make shopping more efficient and affordable for customers.


5. Science Fare

In 2018, technology will begin to disrupt the traditional food chain as enterprising manufacturers aim to replace farms and factories with laboratories. While lab, cultured or synthetic food and drink is only just emerging, technology could eventually be used to design food and drink that is inherently more nutritious, this could extend the consumer audience for scientifically engineered food and drink beyond environmentally conscious shoppers to reach consumers who are concerned about ingredient consistency, efficacy and purity.


Further reading:

Functional Food And Drink Brands Should Study Generation Gap To Launch Suitable Formats, Says GlobalData

Protein Fact-Check: 85 Percent Of Indians Don’t Know Their Key Sources Of Proteins

FIC China

Organic & Natural Define 2018 Beverage Trends

Thai Union Group Invests in Alternative Protein Startup, Flying Spark

Tech For The “Clean Eating” Generation

Food Safety Testing Market Valued Over US$658.5 Million

GlobalData: Plant-Based Meat Market Attracting 3D Printing Firms

Mintel UK: Alcohol Consumption Falls