FIA Dialogues 2020: Asia’s Food Industry In A Post-COVID-19 Environment

Thursday, July 30th, 2020 | 2268 Views

As Asia’s food and beverage manufacturing industry experiences unprecedented challenges and changes in the wake of the COVID-19 outbreak, it has become more important now than ever for businesses to prepare for the next normal.

Food Industry Asia (FIA) hosted FIA Dialogues—a three-day virtual conference to provide industry leaders, regulators, academia, and regional NGOs with a platform to engage in discussions around current industry trends, opportunities, challenges and solutions to help businesses adapt and compete in a post-pandemic environment.

Mr Maurizio Brusadelli, FIA President and Mondelēz International’s Executive Vice President & President Asia-Pacific, Middle East & Africa, said the virtual conference’s themes – Health & Nutrition, New Innovations, and Sustainability – reflect the key trends transforming the F&B industry today, and highlighted the importance of FIA’s role in furthering industry conversations around them.

“While these trends emerged prior to the pandemic, it is crucial for F&B companies to pay greater attention to how they have evolved alongside consumers’ behaviour in the wake of the outbreak. The robust insights shared at the FIA Dialogues were helpful and can serve to better inform strategies moving forward as businesses move on to the new normal,” said Mr Brusadelli.

Issues addressed across the 3-day virtual conference included:

  • the continued importance of reformulation in the F&B industry and the need to balance taste and nutrition to cater to consumer demands
  • consumers opting to stock up on products that provide a boost to their immunity and being more open to accepting health and functional claims on packaging
  • the role of CRISPR genome editing in building global food security
  • the importance of new innovations such as plant-based solutions as a complementary source of protein to meet the world’s growing demand and the need to ensure food safety across protein supply chains
  • the need for continued multi-stakeholder collaborations and a strong focus on consumer education in efforts to shift the dial on the management of food loss and waste, and in reducing plastic pollution.
  • the need to adopt a localised approach to food production to ensure wastage is minimised across the entire supply chain.


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