Exhibition Review: Vitafoods Asia 2016

Friday, September 30th, 2016 | 672 Views

The Pan-Asian event that is dedicated to the nutraceutical, functional food and beverages, and dietary supplement industries in Asia, drew to a successful close after two fruitful days of vibrant business networking and knowledge-sharing sessions.

“With each Vitafoods event, our goal is to provide the industry with different ways to connect and do business,” commented Chris Lee, portfolio director, Vitafoods.
Held from 1-2 September 2016 at AsiaWorld-Expo in Hong Kong, the annual event saw more than 160 international suppliers present their latest ingredients, innovative products, services, and equipment to a pan-Asian audience of 2,498 industry professionals. Visitors comprised individuals with a diverse range of job functions—including R&D directors, brand & marketing managers, regulatory affairs specialists, business development directors, sourcing managers, and export managers.

“With each Vitafoods event, our goal is to provide the industry with different ways to connect and do business,” commented Chris Lee, portfolio director, Vitafoods.

Into its sixth edition now, the show attracted a good mix of companies that hail from various continents and a growing pool of visitors from across the Asia-Pacific region. They were treated to a plethora of new launches and inventive products from various exhibitors, collectively presented under the Inspiration Showcase, which was situated near the exhibition hall entrance.

Vitafoods event

The Tasting Bar also had positive reviews from visitors. This was an attraction that allowed them to see, touch, and taste some of the latest functional food and beverages presented by the exhibitors. The feature area was popular with visitors because they found it novel and engaging, and also because it helped them narrow down their search for a product.

Visitors were also invited to vote for the best tasting food and beverage in the Tasting Bar Awards. Winning the Best Tasting Food award was Cosmax Bio from South Korea, who believes that good taste in products is crucial. Laurie Lee, material R&I/manager, commented: “The Tasting Bar is an excellent show feature, because it allows visitors the opportunity to try out some of our dietary supplements. While the efficacy of a product is key, the taste and texture might be the all-important determining factor for consumers.”

Similarly, the winner for Best Tasting Beverage—Chemical Resources (Chereso) from India—found that their presence at the Tasting Bar helped increase visibility for them at the show. Pawan K Goel, chief executive officer, stated: “Our participation in the Tasting Bar definitely helped increase the number of visitors to our booth, and we’re encouraged that our product was well received at this platform.”

A significant part of Vitafoods Asia’s appeal lay in the education opportunities it provided to attendees. Conference delegates had positive reviews for the programme and speaker line-up, which satisfied their learning needs.

Vitafoods event

Ian Ng, senior marketing manager at Genfortune Pharmaceuticals Limited (Hong Kong), shared, “The speakers provide a good overview of the major trends and innovations across the region, and I find that helpful as I’m looking not just for more information about entering China, but I’m also keen on exploring marketing options in Southeast Asia.”

Rachel Huang, sourcing manager for Group Health & Beauty Private Label at The Dairy Farm Group (Singapore), came specifically to trend-spot. She mentioned, “I’m attending the conference in order to get a good summary of industry innovations and trends. As a product developer, I’m looking specifically for relevant information that will help me plan products over the next three years.”

In addition to the conference, the sessions offered on the show floor were equally compelling. Part of the comprehensive education programme offered this year, the newly-introduced Vitafoods Asia Centre Stage and the Global Market Theatre saw more than 850 attendees devoting some time to their learning needs, across the 32 complimentary presentations and panel discussions that were delivered by a global selection of subject matter experts and key industry leaders.

As announced in August, Vitafoods Asia will relocate to Singapore in 2017 in order to broaden its appeal further within the Asia Pacific region and worldwide, following extensive consultation with exhibitors and visitors. Even before the sixth edition drew to a close, the industry was filled with anticipation about the show’s imminent move to Singapore.

The next edition of Vitafoods Asia will take place from 5 – 6 September 2017 in Sands Expo & Convention Centre at Marina Bay Sands, Singapore. At present, over 60 percent of exhibitor booth space has already been sold, according to organiser Informa Exhibitions.