Exhibition Review: Food Week Korea

Monday, November 28th, 2016 | 1173 Views


Recognised as the world’s 13th largest economy, Korea has a forecast annual GDP growth of about 3.9 percent by 2019. Despite the present unstable global economy, food ingredients will always be needed, especially functional and health ingredients in line with the current global health and wellness trend.

Held from 2-5 November, 2016, at the Coex Convention Centre in Seoul Korea, the 11th edition of Food WeekKorea observed a total of 59,322 trade visitors over the four-day show. Participating in the exhibition were 891 exhibitors, of which 174 were from overseas, including Korea, and nearby China, Japan, Hong Kong, Taiwan, Philippines, etc., even from as far as UK, Austria, Spain, Germany and Mexico.

Organised by Coex, the show saw a wide variety of events such as a Seoul Cooking Show & Food Talk Show, the fourth Bakery Fair Contest & Exhibition, World Brewers Cup Classic, as well as a Handmade Desserts Collection.

Several seminars were also held to keep visitors updated on the latest information on technology and ingredients that they could use to improve their products and businesses. These include a food journal seminar, a seminar by the Cold Chain Association, one on Home Meal Replacement, as well as a strategic seminar by the Ministry of Food and Drug Safety.

The exhibition included various specific sectors, such as the Bakery Fair & Dessert Show, the premium agro/marine/livestock exhibition, and the Korea Wine Festival.

The exhibition included various specific sectors, such as the Bakery Fair & Dessert Show, the premium agro/marine/livestock exhibition, and the Korea Wine Festival.

The variety of products and exhibitors make the show one of very interesting prospects, even for a first-time participator, Riel Industry Company Limited, which imports and distributes functional beverages into Korea. Yang Ken Sik, president of the company, in an interview mentioned that he was happy with turn out already on the first day, and that his company will continue participating in the exhibition.

 

In contrast, first-time participator Haas Chocolate, a family-owned classic handmade chocolate producer, thought the show would be able to perfectly introduce its company and products to the Korean market. According to chocolatier and founder of the company Ha Hee Young, handmade chocolate is something that Koreans are gradually becoming interested in, in line with the global consumer trend for traditionally made, natural and unique products.

Second-time participator Pure International, an importer of juice from Egypt, also has good thoughts of the show. Participation in last year’s edition brought great outcomes, explained Ryu Jang Won, sales director. He expects no less this year.

 

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