Deliveroo Singapore Partners TreeDots
Monday, August 22nd, 2022 | 341 Views
Deliveroo Singapore partners TreeDots to help restaurants reduce their carbon footprint and operating costs amid inflation.
● Restaurant partners that sign up for the initiative can save up to 90% on food procurement costs on various quality products, including meat and vegetables.
● By opting to purchase produce from TreeDots, restaurants can help reduce food waste in Singapore.
Deliveroo Singapore announced its partnership with local social enterprise TreeDots 15 August 2022.
Established in 2017, TreeDots was founded on the idea that ugly or unwanted food is just as delicious and nutritious as perfect-looking produce. The collaboration aims to help restaurant partners on Deliveroo save costs amid rising food inflation, which hit 5.4% in June from 4.5% in May.
Restaurants that sign up for the initiative can achieve cost saving through TreeDots’ technology, which helps redistribute unsold inventory from suppliers to businesses such as restaurants, enabling them to obtain affordable food supplies. Restaurants can place orders directly on TreeDots’ online marketplace and save up to 90% on food procurement costs on various quality products, from meat such as chicken, seafood, and poultry to fruits like avocados and vegetables such as broccoli. To help further alleviate business costs, restaurant partners on Deliveroo can enjoy an exclusive $15 rebate when they sign up for an account with TreeDots and accumulate $150 worth of purchases before 31 October 2022.
By opting to purchase produce from TreeDots, which are generally surplus or imperfect food items that would otherwise be thrown away, Deliveroo’s restaurant partners will effectively minimise their carbon footprint and contribute to Singapore’s Zero Waste vision. Food waste is one of the most significant waste streams in Singapore, and the amount of food waste generated has grown by around 20% over the last ten years.
Jiacai Lau, Co-founder, TreeDots said, “We are pleased to partner with Deliveroo in this meaningful initiative to support their restaurant partners during this challenging time. At TreeDots, we aim to connect suppliers and F&B businesses by selling excess or imperfect food supply at lower prices without compromising quality. With this business model, we also want to make achieving sustainability easier and
support businesses on their journey to zero waste. To date, we have saved more than 2,500 tonnes of food waste, most of which consists of chicken and seafood. Our goal is to save two million tonnes of food from being wasted by 2025.”
“At Deliveroo, we are incredibly passionate about food and are committed to finding new ways to help our partners thrive amid rising costs. Our partnership with TreeDots will offer them a solution to save on food procurement costs across various quality products so they can continue achieving positive business margins. As a socially responsible company, we are also pleased to help our partners become more sustainable through this initiative. We have been here for our partners through the pandemic, and we will be here for them through this next hurdle,” said Jason Parke, General Manager, Deliveroo Singapore.
Since the pandemic, Deliveroo has launched various restaurant-focused initiatives, responding to the needs of restaurants. This includes establishing teams across the business to support restaurants on the platform. During the dine-in ban, Deliveroo refocused its marketing initiatives to profile local restaurants and highlight delivery as ‘open for business’ to encourage consumers to support their local restaurants.
Past sustainability initiatives by Deliveroo include partnerships with barePack and BioPak, where the company offers sustainable packaging options to all restaurant partners with discounts to help them make the easy switch to eco-friendly packaging. Deliveroo has also signed the WWF’s (World Wide Fund for Nature) PACT (Plastic ACTion) pledge, encouraging consumer behaviour change and restaurant partners to improve their packaging materials. In 2018, Deliveroo also made plastic cutlery an opt-in.
Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 180,000 best-loved restaurants and grocery partners, as well as around 180,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 11 markets, including Australia, Belgium, France, Hong Kong, Italy, Ireland, Netherlands, Singapore, United Arab Emirates, Kuwait and the United Kingdom.
Singapore-based TreeDots is Asia’s first vertically integrated food supply chain ecosystem. It’s marketplace for surplus and imperfect food supplies tackles the colossal issue of food loss, particularly perfectly edible food that is discarded. The company’s technology helps redistribute unsold inventories from suppliers to businesses like restaurants and cafes, allowing them to source for affordable food
supplies. TreeDots also furnishes suppliers with logistics service. The vertically integrated ecosystem serves to allow upstream suppliers to focus their efforts on what they are specialised in – food processing and manufacturing. With the mission to be a catalyst for a modern-day food supply chain in the region, TreeDots hopes to save 2 million tonnes of food that would have been wasted. The company is also aiming to reduce carbon emissions by 18 million tonnes by 2025. TreeDots was founded by Tylor Jong, Lau Jia Cai, and Nicholas Lim in 2018. The company has since expanded to Malaysia in 2020 and Indonesia in 2022.
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