Dairy Permeate Versatility Meets Food Industry and Consumer Demands

Monday, August 24th, 2020 | 2016 Views

As consumers demand better-for-you options across categories, manufacturers are turning to dairy permeate as an attractive, multifunctional ingredient. Much of permeate’s growing popularity can be attributed to its versatility and cost effectiveness in delivering benefits such as flavour extension, nutritional minerals as well as sodium reduction.

During a webinar held for Chinese food and beverage manufacturers, the U.S. Dairy Export Council (USDEC) reported that global food and beverage new product introductions containing permeate have climbed sharply over the past decade, consecutively achieving new records in recent years. According to an analysis of tracking data from the Innova Market Insights’ Innova Database, new product introductions containing permeate reached an all-time high of 531 products in 2019. This was up 11 percent over 2018 and double the number of introductions in 2015.

“The global trends show why permeate is a strategic business opportunity for product formulators looking for functionality and value,” said Annie Bienvenue, Vice President, global ingredients technical marketing services for USDEC. “It’s aligned with consumer and category trends, leaves room for even more potential and limitless opportunities in China as a market completely new to permeate in food applications, alongside other growth markets for permeate around the world.”

The Innova tracking data further revealed that permeate usage is expanding and diversifying globally, with launch share notably rising in Latin America, Asia and the Middle East as these regions discover the advantages of permeate. The United States continued to lead the way as the top market for new product introductions with permeate, with one in five products launched in the USA, Brazil, United Kingdom, France and the Philippines round out the top five markets respectively.

Companies continue to lean on permeate in a range of formulations because of its benefits—from browning and mineral content to its additional ability to deliver salty flavour enhancement.

While permeate is used and tracked as an ingredient across many categories, bakery leads with a 28.2 percent share of new product launches using permeate in 2019, followed by confectionery (15.1 percent), hot drinks (12.4 percent), dairy (12.2 percent), and snacks (7.7 percent).

Article first reported by PR Newswire


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