Consumers Look For Low-Sugar And GMO-Free Food & Drinks

Wednesday, November 15th, 2017 | 774 Views

Nearly half of consumers reported that ‘low sugar or sugar-free’ and ‘free from GMO ingredients’ were very or extremely important factors when deciding which food or beverage product to eat or drink, according to German market intelligence institute Gesellschaft für Konsumforschung (GfK).

The market research institute surveyed 23,000 consumers online in 17 countries—which include Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Netherlands, Russia, South Korea, Spain, UK and USA—on how important certain factors are (from a given list) when deciding what to eat or drink.

Consumers Look For Low-Sugar And GMO-Free Food & Drinks Nearly half (48 percent) reported that products that are low-sugar or sugar-free is ‘extremely’ or ‘very’ important to them, and an equal number say the same for products being free from GMO ingredients.

Low sodium or low-salt products came third highest, with 45 percent. The fourth place was a tie between organic products, low fat or no-fat products, and products that are fortified with vitamins or minerals; these all came equal with 44 percent of consumers rating these as very or extremely important when making their decision on what to eat or drink.

The study found that organic, probiotic, fortified and gluten-free products were more important to people aged under 40. The findings also highlighted that products which are organic, fortified with vitamins or minerals, prebiotic or probiotic and gluten-free were more important amongst people aged under 40 years old than amongst those aged above 40.

Gender made next to no difference in how people rated the decision factors. Men were very slightly more likely than women to place importance on local products, fortified products, prebiotic or probiotic and gluten-free, but the difference in each case is only three percentage points.

Consumers from China were the most selective on what to eat and drink out of the 17 countries surveyed. In eight out of the nine decision factors researched, China topped the list for having the highest percentage placing importance on deciding what to eat or drink.


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