Chr. Hansen Expands Production Facilities For Natural Colours In North America

Monday, April 23rd, 2018 | 802 Views

Global bioscience company, Chr. Hansen, has purchased the Banker Wire manufacturing facility in Mukwonago, Winconsin, adding significantly to its presence in North America, and in convenient proximity to its Milwaukee-base.

As the conversion wave from synthetic to natural colours continues to rise in the US market, Chr. Hansen—a global bioscience company that develops natural ingredient solutions for multiple industries—gears up for the future.

Taking this step is in response to an ever-growing interest from US consumers in products made from natural, recognisable and safe ingredients, putting pressure on food and beverage producers to convert to natural colours.

The acquired facility will be renovated to become the new North America headquarters for the company’s Natural Colours Division, housing everything from production to research and development, application and quality assurance laboratories, a pilot plant, a dedicated warehouse, as well as sales and marketing, and other business support functions.

“This is the largest single investment for natural colours in recent years, and demonstrates our commitment to the important North American market,” says Jacob Vishof Paulsen, acting executive vice president of the Natural Colours Division.

He adds: “Having the whole chain gathered in one place will allow for a fast and agile response to customer needs, supporting Chr. Hansen’s current and future business demands for the next decade—with room to grow.”

This expansion will strengthen the company’s position as an industry leader with full supply chain capabilities to deliver natural colour solutions to current and future customers. The new site will create better speed to market, based on more flexibility in production and supply chain, resulting in high quality products that are brought to market faster.

“We partner with some of the greatest food brands in the world and experience a big demand for natural ingredients,” says John Veidt, plant manager, Natural Colours Division.

He also comments: “With this expansion, we are increasing production capacity and adding new capabilities, enabling us to meet the rapidly increasing demand for natural colours in North America.”

The company will take over the building next year, initially employing 70 to 80 people. Meanwhile, it will continue to serve their customers in their Milwaukee base.