Friday, August 21st, 2020 | 474 Views

ASIA FRUIT LOGISTICA is pivoting to an exciting new digital format in November 2020. It’s called ASIA FRUIT LOGISTICA ON and it’s the place where Asia’s fresh produce business meets online. It will give thousands of exhibitors and visitors the best platform for them to connect, do business and to continue to grow their business in Asia this season.

“ASIA FRUIT LOGISTICA ON has arisen out of the of COVID-19 challenge,” explains Will Wollbold commercial director of ASIA FRUIT LOGISTICA. “Especially after the past months, you will know that there’s a solution for every problem in business, and ASIA FRUIT LOGISTICA ON is our solution for you to achieve your business goals in Asia. It has become clear now that we can’t host our physical event in Singapore in November, so we’re working hard with a specialist software company based in Asia to develop ASIA FRUIT LOGISTICA ON as a digital alternative.”

Andrew Phua, Executive Director, Exhibitions and Conferences, Singapore Tourism Board, adds: “ASIA FRUIT LOGISTICA continues to be a valued partner for Singapore, and we are proud that they have teamed up with a leading Singapore tech company to build their digital event. This demonstrates the full range of innovative solutions that Singapore has to offer to the MICE industry, as we reimagine what safe and high quality business events could look like.”

Asia is the world’s fastest growing market for fresh fruits and vegetables and crucial to the growth of the fresh produce business around the world. ASIA FRUIT LOGISTICA has helped promote this growth in Asia as the primary meeting point for global suppliers and buyers from across Asia for more than ten years. This will also be the case in 2020.

“It’s important buyers and sellers come together in Asia this year too,” explains Wollbold. “Of course, we’re disappointed, we’ve worked very hard with our expo partners in Singapore, but all over the world borders are closed and business travel is very difficult. So ASIA FRUIT LOGISTICA ON is our response to these challenges. It’s in the very best interests of every single exhibitor and trade visitor at ASIA FRUIT LOGISTICA.”


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