Arjuna Introduces Certified Organic Turmeric Extracts

Monday, February 24th, 2020 | 765 Views


Arjuna Natural Private Limited introduces a range of certified organic turmeric extracts, including clinically studied, bioavailable BCM-95 (Curcugreen). In addition to BCM-95 and Turmeric Extract 95 percent, the line of products will include Arjuna’s full range of water-dispersible, oil-dispersible, and customisable turmeric extracts.

The rise in consumer demand for organic forms of supplements has been dramatic. Research by Innova Market Insights revealed an 18 percent jump in sales in that class over just the past five years (2015-2019), with continued growth predicted. The top five health categories for these supplements are: General Health & Wellness, Energy & Stamina, Brain Health & Mood, Immune Health, and, in the lead, Digestive/Liver health.

The US Department of Agriculture (USDA) and The European Union (EU) Regulation on Organic Production have recognised India’s National Standards for Organic Production as meeting the strict standards of the U.S. National Organic Program (NOP) and European Union regulations 2092/91.

“The new organic certifications in Europe, US, and India help maintain BCM-95’s leading position globally, but also establishes Arjuna as a trusted source for organic turmeric extracts,” says Chase Johnston, Director of the Dallas, Texas-based US operations for Arjuna Natural. “Now more than ever, consumers are educating themselves on natural products before purchasing. Arjuna is committed to transparent, sustainable & organic practices that align with consumer values.”

“We work in India in collaboration with Kerala Agricultural University, Thrissur, to identify the best sustainable farming procedures and the right turmeric variety,” says Benny Anthony, PhD, Joint Managing Director for Arjuna. “The organic turmeric is grown and cultivated on local, organic-certified farms. Moreover, the organic nature of the product is cross-verified through both an independent certifying agency as well as via appropriate chemical analysis.”

 

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